Wan Yang

Wan Yang

Wan Yang
Associate Professor

Office: 79B-2433
Email: wanyang@cpp.edu
Phone: (909) 869-3128
Fax: (909) 869-4885

Dr. Wan Yang is an Associate Professor in the Collins College of Hospitality Management at Cal Poly Pomona. Before joining Cal Poly Pomona, Dr. Yang taught at University of South Florida Sarasota-Manatee as an Assistant Professor and Graduate Program Coordinator. Dr. Yang was born and raised in Beijing, China. She earned a Bachelor of Business Administration in Tourism Management from Fudan University, China. After graduating from college, Dr. Yang came to the United States and obtained a Master of Science in Hospitality and Tourism Management from the Isenberg School of Management, University of Massachusetts Amherst. Inspired by her mother who is a professor in China, Dr. Yang discovered her passion for research and teaching during the years in school. She, therefore, decided to pursue a doctoral degree in Hospitality Management at the Pennsylvania State University with a Minor degree in Recreation, Park, and Tourism Management.

Dr. Yang has years of research experiences and her focal research areas are luxury consumption, consumer behavior, services marketing and cross-cultural research. She has published in top-tier hospitality and tourism journals such as   International Journal of Hospitality Management, Cornell Quarterly, International Journal of Contemporary Hospitality Management,   and  Journal of Hospitality and Tourism Research .

Dr. Yang is also very active in many hospitality professional organizations. She is currently an  Associate Editor  of  International Journal of Contemporary Hospitality Management . She also served as Paper Review Committee Chair for the 20 th  Annual Graduate Conference in Hospitality and Tourism and she is the Marketing Track Chair for the Annual Graduate Conference between 2013-2019.

Dr. Yang has worked in the hospitality industry for Holiday Inn Central Plaza, Beijing, and Revan Logistics Consulting Company, Shanghai. Her experience includes a variety of sectors in the hospitality industry such as hotel, meeting and event, and travel agency.

Education:

  • The Pennsylvania State University, Ph.D. Hospitality Management
  • University of Massachusetts Amherst, MS, Hospitality and Tourism Management
  • Fudan University, China. BBA, Tourism Management

Selected Publications:

  1. Yang, W., Zhang, Y., & So, K. K. F. (2021). Tourism experiences vs. material purchases: Effects of eudaimonic consumption motive on consumers’ reactions to invidious comparisons. Tourism Management83, 104247.
  2. Ma, E., Wu, L., Yang, W., & Xu, T. (2021). Hotel Work-Family Support Policies and Employees' Needs, Concerns and Challenges—The Case of Working Mothers' Maternity Leave Experience. Tourism Management, 83, 104.216
  3. Kim, B., Yoo, M., & Yang, W. (2020). Online Engagement among Restaurant Customers: The Importance of Enhancing Flow for Social Media Users. Journal of Hospitality & Tourism Research44(2), 252-277.
  4. Mao, Z., Li, D., Yang, Y., Fu, X., & Yang, W.* (2020). Chinese DMOs’ engagement on global social media: examining post-related factors. Asia Pacific Journal of Tourism Research25(3), 274-285.
  5. Mou, X., Gao, L., & Yang, W. (2019). The joint effects of need for status and mental imagery perspective on luxury hospitality consumption in China. Journal of Travel & Tourism Marketing36(9), 1050-1060.
  6. Fan, A., Wu, L., Mattila, A. S., & Yang, W. (2019). The Joint Impacts of need for Status and Mobile Apps’ Social Visibility on Hotel Customers’ Behavioral Intentions. International Journal of Hospitality & Tourism Administration, 1-21.
  7. Suarez, N., Berezina, K., Yang, W. and Gordon, S. (2019). Are Restaurant Customers Ready for Tablet-Based Menus. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-04-2018-0307
  8. Zhang, L. & Yang, W. * (2019). Consumers’ responses to invitations to write online reviews: The impact of message framing, power, and need for status. International Journal of Contemporary Hospitality Management, 31(4), 1609-1625.
  9. Hou, Y., Sun, Y., Wan, L.C. & Yang, W. (2018). How Can Psychological Contagion Effect Be Attenuated? The Role of Boundary Effect on Menu Design. Journal of Hospitality and Tourism Research, 42(4), 606-626.
  10. Yang, Y., Wu, L, and Yang, W. (2018). Does time dull the pain? The impact of temporal contiguity on review extremity in the hotel context. International Journal of Hospitality Management, 75, 119-130.
  11. Yang, W.* (2018). Star Power: The Evolution of Celebrity Endorsement Research. International Journal of Contemporary Hospitality Management, 30(1). 389-415.
  12. Wu, B. & Yang, W. * (2018). What Do Chinese Consumers Want? A Value Framework for Luxury Hotels in China. International Journal of Contemporary Hospitality Management, 30(4), 2037-2055.
  13. Qiu, C., Li, M., Li, M., & Yang, W. (2018). Managing the Face in Service Failure: The Moderation Effect of Social Presence. International Journal of Contemporary Hospitality Management, 30(3), 1314-1331.
  14. Zhang, L. & Yang, W. * (2018). Corporate Social Responsibility: The effect of Need-for-Status and fluency on consumers' attitudes. International Journal of Contemporary Hospitality Management, 30(3), 1492-1507.
  15. McGinley, S., Yang, W., & Zhang, L. (2018). Snob Appeal? Impact of Company Status Perceptions on Employee Recruitment. Journal of Hospitality Marketing and Management, 27(1), 85-105.
  16. Bujisic, M., Bogicevic, V., Yang, W., Cobanoglu, C., & Bilgihan, A. (2017). “Hobson’s Choice” Servicescape: Consumer Anxiety and Enjoyment. Journal of Consumer Marketing, 34(7), 577-590.
  17. Bogicevic, V., Yang, W., Bujisic, M., & Bilgihan, A. (2017). Visual Data Mining: Analysis of Airline Service Quality Attributes. Journal of Quality Assurance in Hospitality & Tourism, 18(4), 509-530.
  18. Bogicevic, V., Bujisic, M., Bilgihan, A., Yang, W., & Cobanoglu, C. (2017). The impact of traveler-focused airport technology on traveler satisfaction. Technological Forecasting and Social Change. 123, 351-361.
  19. Hou, Y., Yang, W.*, & Sun, Y. (2017). Do Pictures help? The Effects of Pictures and Food Names on Menu Evaluations. International Journal of Hospitality Management. 60, 94-103.
  20. Hanks, L. Line, N, & Yang, W. (2017). Status Seeking and Perceived Similarity: A Consideration Of Homophily In The Social Servicescape. International Journal of Hospitality Management. 60, 123-132.
  21. Liang, R-D., Yang, W., Chen, D-J., & Chung, Y-F. (2017). The Effect of Sales Promotions on Consumers’ Organic Food Response: An application of logistic regression model. British Food Journal, 19(6), 1247-1262.
  22. Yang, W.* & Mattila, A.S. (2017). The Impact of Status Seeking on Consumers' Word-of-Mouth and Product Preference - A Comparison Between Luxury Hospitality Services and Luxury Goods. Journal of Hospitality and Tourism Research. 41(1), 3-22.
  23. Yang, W.* & Mattila, A.S. (2016). Why Do We Buy Luxury Experiences?: Measuring Value Perceptions of Luxury Hospitality Services. International Journal of Contemporary Hospitality Management, 28(9), 1848-1867.
  24. Bogicevic, V., Yang, W., Cobanoglu, C., Bilgihan, A., & Bujisic, M. (2016). Traveler Anxiety and Enjoyment: The Effect of Airport Environment on Traveler’s Emotions. Journal of Air Transport Management, 57, 122-129.
  25. Yang, W.*, Zhang, L, & Mattila, A.S. (2016). Luxe For Less: How Do Consumers React To Luxury Hotel Price Promotions? The Moderating Role of Consumers' Need for Status. Cornell Hospitality Quarterly, 57(1), 82-92.
  26. Yang, W.*, & Hanks, L. (2015). Preconsumption Mood, Causal Explanations, and Postrecovery Reactions. Journal of Hospitality Marketing & Management, 25, 1-22.
  27. Yang, W., Hanks, L., Smith, S.J., & Parsa, H.G. (2015). FDA Ruling and Nutritionally Focused Menus - Part II: Consumer Effort versus Nutritional Accuracy in Restaurant Menus. Journal of Foodservice Business Research, 18(2), 93-110.
  28. Yang, W.* (2015). The 20th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Anatolia: An International Journal of Tourism and Hospitality Research, 26(2), 313-314.
  29. Cobanoglu, C., Yang, W. Shatskikh, A. & Agarwal, A. (2015). Are Consumers Ready for Mobile Payment? An Examination of Consumer Acceptance of Mobile Payment Technology in Restaurant Industry. FIU Hospitality Review, 31(4). Article 6.
  30. Yang, W.* & Mattila, A.S. (2014). Do Affluent Customers Care When Luxury Brands Go Mass? The Role of Product Type and Status Seeking on Luxury Brand Attitude. International Journal of Contemporary Hospitality Management, 26(4), 526-543.
  31. Malan, G., Cobanoglu, C., Waldo, R.D., & Yang, W. (2014). Managing with Style: An Analysis of work Style of Hotel Managers. Journal of Human Resources in Hospitality and Tourism, 13(2), 190-209.
  32. Yang, W.*, Mattila, A.S., & Hou, Y. (2013). The Effect of Regulatory Focus and Delay Type on Consumers’ Reactions to Delay. International Journal of Hospitality Management, 32, 113-120.
  33. Bogicevic, V., Yang, W., Bilgihan, A., & Bujisic, M. (2013). Airport Service Quality Drivers of Passenger Satisfaction. Tourism Review, 68(4), 3-18.
  34. Yang, W.* & Mattila, A.S. (2012). The Role of Tie Strength on Consumer Dissatisfaction Responses. International Journal of Hospitality Management, 31(2), 399-404.

 

BOOK CHAPTER

Yang, W. (2016). Chinese Outbound Tourists’ Luxury Consumption. Chinese Outbound Tourism 2.0, 245-256.

 

HONORS AND AWARDS

Emerald Literati Awards 2019 – Highly Commended Paper Award

Yang, W. (2018). Star Power: The Evolution of Celebrity Endorsement Research. International Journal of Contemporary Hospitality Management, 30(1). 389-415.

 

Emerald Literati Awards 2017 - Outstanding Reviewer Award.

International Journal of Contemporary Hospitality Management

 

Best Research Presentation Award

Suarez, N., Berezina, K., Yang, W. and Gordon, S. (2016). Are Customers Ready for Tablet-Based Menus? An Analysis of the Innovation Characteristics that Influence the Intentions to Adopt Tablet-Based Menus. International Hospitality Information Technology Association Annual Conference, New Orleans, Louisiana, June 19.