Strategic Initiative 4

Strengthen Our Economic Vitality and Impact

Outcomes

The university expands a unified and strengthened external presence that conveys the distinct advantages of an inclusive polytechnic education
The university has a stable and diverse base of resources to advance the academic mission
The external community recognizes Cal Poly Pomona as a strategic partner for advancing mutually beneficial civic, educational, economic, cultural and social opportunities
The university uses an intentional collaborative process to redesign, renovate and maintain our campus physical resources

Goals and Objectives

Implement a comprehensive branding campaign that differentiates the unique value proposition of our polytechnic approach to education through a variety of multimedia and PR initiatives
Advance the university’s position among select national rankings relative to peer and aspirant institutions
Position and promote faculty and staff as recognized experts on a broad range of topics in the local and national media

Implement a strategic enrollment management plan to expand access, capacity and revenue
Promote and support cross-disciplinary and collaborative research to increase grant funding and private-public partnerships
Engage the Philanthropic Board of Directors to design and implement a comprehensive fundraising campaign
Develop and implement an auxiliary foundation strategic plan to generate additional diverse revenue streams in support of the university’s mission
Develop and offer new academic programs, certificates and online education programs in the College of the Extended University to address workforce needs

Secure state and federal resources for initiatives that build on our polytechnic identity and address regional workforce and economic development needs
Enhance K-12, community college, and community-based partnership that increase students’ competencies and build pathways to the university, especially from underrepresented and underserved groups and communities
Strengthen partnerships with the public and private sectors for joint research, technology development and transfer, and fostering entrepreneurship

Produce a new campus master plan that maximizes the use of university facilities, including innovative approaches to instructional space, aligning facilities with strategic priorities
Secure external funding by leveraging CSU system wide debt capacity for major capital projects, raising private donations, and partnering with third-party entities to fund new facilities
Collaborate with the master developer for the former Lanterman site to identify funding opportunities for the long-term development of the site that meets campus needs, provides a work/live/learn/ play environment and supports regional economic and social growth and development

Grant submissions and awards for research and sponsored programs
New academic programs, certificates and online programs in the College of the Extended University
Proportion of state appropriations to total revenue
Proportion of philanthropic gifts to total revenue
K-12, community college and community partnerships