Strategic Plan

Strategic Initiative 4

Strengthen Our Economic Vitality and Impact


  • The university expands a unified and strengthened external presence that conveys the distinct advantages of an inclusive polytechnic education
  • The university has a stable and diverse base of resources to advance the academic mission
  • The external community recognizes Cal Poly Pomona as a strategic partner for advancing mutually beneficial civic, educational, economic, cultural and social opportunities
  • The university uses an intentional collaborative process to redesign, renovate and maintain our campus physical resources

Goals and Objectives

  1. Implement a comprehensive branding campaign that differentiates the unique value proposition of our polytechnic approach to education through a variety of multimedia and PR initiatives
  2. Advance the university’s position among select national rankings relative to peer and aspirant institutions
  3. Position and promote faculty and staff as recognized experts on a broad range of topics in the local and national media

  1. Implement a strategic enrollment management plan to expand access, capacity and revenue
  2. Promote and support cross-disciplinary and collaborative research to increase grant funding and private-public partnerships
  3. Engage the Philanthropic Board of Directors to design and implement a comprehensive fundraising campaign
  4. Develop and implement an auxiliary foundation strategic plan to generate additional diverse revenue streams in support of the university’s mission
  5. Develop and offer new academic programs, certificates and online education programs in the College of the Extended University to address workforce needs

  1. Secure state and federal resources for initiatives that build on our polytechnic identity and address regional workforce and economic development needs
  2. Enhance K-12, community college, and community-based partnership that increase students’ competencies and build pathways to the university, especially from underrepresented and underserved groups and communities
  3. Strengthen partnerships with the public and private sectors for joint research, technology development and transfer, and fostering entrepreneurship

  1. Produce a new campus master plan that maximizes the use of university facilities, including innovative approaches to instructional space, aligning facilities with strategic priorities
  2. Secure external funding by leveraging CSU system wide debt capacity for major capital projects, raising private donations, and partnering with third-party entities to fund new facilities
  3. Collaborate with the master developer for the former Lanterman site to identify funding opportunities for the long-term development of the site that meets campus needs, provides a work/live/learn/ play environment and supports regional economic and social growth and development

How We Will Measure Our Progress

  • Grant submissions and awards for research and sponsored programs
  • New academic programs, certificates and online programs in the College of the Extended University
  • Proportion of state appropriations to total revenue
  • Proportion of philanthropic gifts to total revenue
  • K-12, community college and community partnerships