The Collins College Of Hospitality Management

Verne Lusby

Verne Lusby

FreshPoint Southern California

Background Information Born and raised in Portland, Oregon, Verne Lusby has been involved in the distribution business all of his life. While attending high school and then Oregon State University, Verne worked nights and weekends at the family owned business.

In 1973, Verne graduated from Oregon State University and went to work for Oregon Food Service. After three years, the company was purchased by Sysco Corporation. Verne worked his way up through the corporation in sales, purchasing and marketing.

Verne transferred to the newly acquired Glencoe/Sysco (Sysco Los Angeles) in Maywood, California, in 1981. From 1981 to 2001, Verne was involved as a leader of the explosive growth of Sysco in the Southern California market.

In 2000, Sysco acquired FreshPoint Produce, known as G & G Produce in Southern California. Verne became President of FreshPoint Southern California in 2001. FreshPoint has grown under Verne’s leadership, moving twice in ten years and now owns the most modern and efficient produce distribution facility in Southern California.

FreshPoint Southern California’s vision is “To be the premier fresh produce distributor in Southern California, delivering unexpected service,” and its mission is to “Help our customers succeed”. They have built the business on the core values of Integrity, Safety, Family, Respect and Teamwork.

Verne and the team at FreshPoint look forward to continued growth and finding new ways to help their customers succeed.

Verne resides in Huntington Beach with his wife of 36 years, Betty Ann and has two grown children.