Marketing on Instagram: A Complete Guide to a Successful Strategy for Your Business

Marketing on Instagram

The Center for Customer Insights and Digital Marketing presents a workshop on Marketing on Instagram: A Complete Guide to a Successful Strategy for your Business featuring Jeffrey Hsu, the digital marketing group lead at the CCIDM. In this workshop, he explains features of Instagram as a marketing tool, as well as give tips/strategies on ways to convert your audience into buyers, complete with live tutorials using an example account. As a social media enthusiast, Jeffrey has been able to successfully operate and maintain several social media campaigns for companies all over the USA using specifically Instagram as a primary marketing platform. Through his several internships and part-time positions at companies like Global Impex USA, marketANDgrow, Bronco Startup Challenge, and most recently, the CCIDM, Jeffrey has been exposed to numerous aspects of successful marketing, such as community management, influencer marketing, and live-media engagement.

Learning Outcomes

1. Identify the various features of Instagram as a marketing tool
2. Create a unique brand strategy for your business with Instagram
3. Discuss how to increase traffic to your profile
4. Describe way to increase engagement with the audience
5. Explain how to convert engagement to sales seamlessly  
6. Evaluate the effectiveness marketing goals (increase traffic, increase engagement, increase conversion) using Instagram Analytics tools
7. Apply learned information onto your own business profiles

Check below to view the video!