Center for Customer Insights and Digital Marketing

Research Projects

Be a part of the growing number of students who participate in research!

The motivation for this project is to prove to business faculty that there is value in having their undergraduate students participate (i.e. survey takers) in business research studies. In addition, we want to show that participating in research is helpful in learning marketing concepts.

Team Members: Cailin Kuchenbecker, Guillermo Marquez, and Mitchell Pickering

This project investigates consumers' attitudes and purchase intentions of the products made in their own (vs. other) states and assess factors that could influence them; this allows us to understand the consumer at a state level.

Team Members: Jillian Munoz, Jarrod Griffin and Stephanie Munoz

This project investigates consumers’ preferences for timing of sharing about consumer experiences such as visiting theme parks, sports events, or vacationing that might be influenced by the individualism-collectivism (INDCOL) dimension of the culture and the ensuing regulatory foci -- promotion-orientation versus prevention-orientation.

Team Members: Andrea Escobar Vara, Patrick Ogaz, and Claire Son

This project investigates how INDCOL (Individualism vs. Collectivism) influence consumers' usage of the seven functions of social media platforms (identity, conversation, sharing, presence, reputation, conversations, group).

Team Members: Grant Chic, Jillian Munoz, Sarah Borsaly, Huy Tran, and Inigo Padernal

If you are interested in an independent research opportunity, contact Dr. Jung at

Students and Projects Dr. Jung Advised

  1. Kuchenbecker, Cailin (2018), “Moderating Role of Masculinity, Product Experience, and Advertising View Setting in the Effectiveness of Reversed Gender Advertising,” Advisor (Undergraduate Student).
  2. Jung, Jay (2017), “Impact of Consumers’ Espoused Cultural Values and Cognitive Styles on E-Commerce Website Usability Evaluation,” Advisor (Undergraduate student).
  3. Ghieuw Sien, Raphael C. (2015), “The Effects of Self-Construal on Consumers' Preference for Interactions with Sales Associate,” Advisor (Undergraduate).
  4. Lindke, Christian (2014), “Watching TV in a Post-TV World: How Personal Involvement, Equifinality and Ad Avoidance Tendencies Affect a Viewer’s Willingness to Watch Advertisements,” Committee Chair.
  5. Pantis, Tabitha (2013), “Marketing Plan and Feasibility Analysis for A Certificate in Marketing Research (CMR) Program,” Committee Chair.
  6. Hadizadeh, Afife (2013), “Feasibility Study for A Master of Marketing Research (MMR) Degree Program: Using Data Collected from Undergraduate Student Population,” (Chair).
  7. Yazdani, Abtin (2013), “Feasibility Study for A Master of Marketing Research (MMR) Degree Program Using Data Collected from Alumni Population,” (Chair).
  8. Almarzouki, Wael (2013), “Business Plan for Patchi USA, LLC,” (Chair).
  9. Jogani, Dhara K. (2012), “Business Plan for Toyflix, LLC,” (Chair).
  10. Ong, Andil D. (2012), “Business Opportunity Research of a Recycling/E-commerce Company,” (Chair).
  11. Swami, Pratima (2011), “Business Plan for New Wave Marketing LLC,” (Chair).
  12. Wu, Ai (2011), “The Effects of Blog Endorsement on Attitudes and Purchase Intentions” (Chair).
  13. Epuru, Keerthi (2011), “Business Plan for Little Flowers Child Day Care Center,” (Chair).
  14. Hang Chu Hui (2011), “Why and How Individuals’ Arousal Tendency Influences Persuasion? The Role of Motivational State and Online Advertising Interactivity,” (Chair).
  15. Roberto Del Real (2011), “Business Plan for Glendora Sports Center, LLC,” (Chair).
  16. Andrew Reddish (2011), “Business Plan for Personal Training Service,” (Chair).
  17. Idemenko, Yuliya (2011), “The Effects of Self-Construals, Locus of Control and Situational Factors on Superstitious Beliefs and Decision Making of Consumers,” (Chair)
  18. Chen, Hong-Chin (2011), “A Study of Feasibility and Business Plan for a European Fusion Restaurant in Taiwan,” (Chair)
  19. Huang, Yu-Shan (2011), “A Business Plan for A Kitchenware Specialty Retail Store in Taiwan,” (Chair)
  20. Usman, Ayesha (2010), “Business Plan – Medaid Consulting,” (Chair)
  21. Yuen, Ki (2010), “Investigating Feasibility of a Drive-Through Grocery Store.” (Chair)
  22. Sirimitr, Kimmie (2010), “Consumers’ Attitude toward Negative Advertising: Is Negative Advertising More Effective than Neutral Advertising?” (Chair)
  23. Lee, Amy (2010), “The Influential Effects of User Review Sites on Restaurant Visitation Intention,” (Chair)
  24. Suh, Sarah (2010), “A Business Plan for Smart Mobile Solutions, Inc.,” (Chair)
  25. Cai, Liping (2010), “Consumers’ Attitude toward Hybrid Electric Vehicle,” (Chair)
  26. Mora, Shawn (2010), “The Effects of Green Advertising: Influence of Attitude and Purchase Intent on Multicultural Consumers,” California State University, Pomona. (Chair).
  27. Tsai, Shang-Fei (2010), “Resource Allocation to Improve Operational Efficiency of Costco Warehouses In Southern California,” California State University, Pomona. (Chair).
  28. Wang, Kan (2010), “Business Opportunity Research of Computer Science Tutoring Service for Children,” California State University, Pomona. (Chair).
  29. Porteous, Erica J. (2010), “Aligning Employee Objectives with Organizational Strategic Goals at the Front Line-To-Mid-Management Level,” California State University, Pomona. (Chair).
  30. Karen Fleming (2010), “A Study to Analyze Consumer Opinion of Corporate Social Responsibility,” California State University, Pomona. (Chair).
  31. Asuncion, Fulgene (2010), “A Study to Analyze The Barriers to Successful Implementation of Public Private Partnerships For Transportation Projects,” California State University, Pomona. (Chair).
  32. Wong, Anson (2010), “Motivating Factors between Employee Types,” California State University, Pomona. (Chair).
  33. Ghosn, Maha (2009), “Marketing Strategies and Individual Differences within a given Culture: New Implications on Consideration Set and Consumer Decision Processes,” California State University, Pomona. (Chair).
  34. More, Adam (2009), “A Business Plan for a Video Game Betting Website,” California State University, Pomona. (Chair).
  35. Thibodeaux, Karina M. (2009), “A Study to Analyze the Impact Culture Has On Motivation in the Workplace,” California State University, Pomona. (Chair).
  36. Kao, Joel (2009), “Resource Allocation to Improve Operational Efficiency of Hilton Hotels in Southern California Region,” California State University, Pomona. (Chair).
  37. Alshoumar, Fahad (2009), “Max-Flops: A Business Plan for a Start-Up Company.” (Chair)