Center for Customer Insights and Digital Marketing

Adrian Cruz

Adrian Cruz

Customer Relationship Management Specialist

Web Analytics Specialist

Research Assistant

Major: Computer Information Systems

Interests: Data Analytics, Marketing Analytics, Business Analytics, Consumer Insights, Data Visualization and Data Storytelling

Skills: Microsoft Office, Excel, Tableau, SQL

Business Strategy has been a sustained passion of Adrian’s throughout his life and has only grown deeper during his years in college. Through his internships, leadership positions, and on-campus organizations such as CCIDM, he has learned about Excel, R, Tableau, SQL, Python, and more to deepen his understanding of large-scale business and marketing strategy.

See Below to View His Honors and Awards at the Center

Click here to connect with Adrian on Linkedin

Honors and Awards at the Center

  1. Won first place for the Behavioral and Social Sciences track at the 11th Annual RSCA Conference, Cal Poly Pomona, March 4, 20232 for research titled “How Do Consumers Form Their Intentions to Wear a Mask During Their Stay in Coffee Shops?” and earned a ticket to represent Cal Poly Pomona at the 37th Annual CSU Student Research to be held in-person at San Diego State University on April 28-29th, 2023, with Hened Malak.

Refereed Student Conference/Competitions Presentations

  1. “How Do Consumers Form Their Intentions to Wear a Mask During Their Stay in Coffee Shops?” Presented at the 2023 11th Annual CPP Student RSCA Conference, Cal Poly Pomona, March 4, 2023, with Hened Malak.