Resources Available at the Center for Customer Insights and Digital Marketing

Inside the Center for Customer Insights and Digital Marketing

The Center for Customer Insights and Digital Marketing shows the interior of the lab with computers and personnel.

Workshop on Medialab

Dr. Jung is giving a workshop on Medialab

SmartPLS - Model Testing

Illustrating the results of PLS-SEM model testing using SmartPLS

Business Research Panel

Business Research Panel consists of students taking classes in the College of Business Administration. We use sona-systems to manage the subject pool.

Medialab question item

A typical question item in a medialab software

Medialab experiment editor

Medialab experiment editor puts together questionnaire items.

Qualtrics Survey - Cover Page

A sample of Qualtrics Survey showing the cover page.

Data Visualization using Qualtrics

Qualtrics allows not only data collection but also data analysis, even in the middle of data collection.

Qualtrics usage statistics

Qualtrics usage statistics for the College of Business Administration shows an increasing trend of usage among CBA members.

SmartPLS - Common Method Bias

Illustrating how to assess Common Method Bias using SmartPLS.

20 desktop computers
Internet connectivity
Qualtrics
Media Lab
Sona-systems subject pool management system
Research panel with Generation Z
Databases for secondary research
Statistical software (SPSS, R, SAS, AMOS, and SmartPLS)
The Analytics and Marketing Insights Club, the only student market research club in CA.
Faculty’s subject matter expertise
Dedicated staff

Resources Available at the Center for Customer Insights and Digital Marketing

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