About

Dr. Xin (Cindy) Liu

Professor, Marketing

xinl@cpp.edu


Dr. Cindy Liu is a Professor of Marketing in the International Business and Marketing department at Cal Poly Pomona. She received her Ph.D. in Marketing, M.S in Accounting and M.A in Economics from Kent State University. Her primary research focuses on assessing financial implications of marketing strategies, mobile retailing, and brand management. Her publications appeared in marketing journals, including Journal of RetailingPsychology & MarketingCross Cultural & Strategic Management, Journal of Product & Brand Management and Journal of Research in Interactive Marketing. More recently, Dr. Liu has expanded her research area to social media analytics and digital brand strategies. Dr. Liu teaches Marketing Principles, Brand Impression and Management, and Marketing Analytics.

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