Go beyond traditional marketing practices and understand your customer's digital world. From practical marketing strategies to customer segmentation, journey design, search engine optimization (SEO), paid and organic social media, marketing analytics, pay-per-click advertising, and more, be ready to roll up your sleeves and apply your new skills in this hands-on, interactive course. This certificate program is offered through Zschool. 

View the Program Brochure (PDF)

All are invited! The program is designed for both individuals and teams who want to achieve personal growth, influence change at their company, and who are empowered to drive new initiatives. Topics are interdisciplinary and are appropriate for those at all levels, including leadership and management roles throughout the organization. And it doesn't make a difference which department you're in - all departments can participate, such as human resources, sales, marketing, product design, IT, finance, operations, and legal.

As a multidisciplinary program, the coursework provides an overview of the expanding digital marketing and communications field, and includes marketing management, automations and integrated technologies.

In a world where more and more activities are automated and online, digital marketing can seem overwhelming. Learn time-proven frameworks to assess your customers' needs and identify your primary marketing objectives. This course prepares you with a clear path to innovate and the tools to triumph.

The program is broken down into 8 modules and finishes up with a Capstone Project.

1. Digital Strategy

2. Why Client Insight is the Ultimate Guide

3. Marketing Automation

4. Content Marketing

5. Social Media

6. Drive Leads & Sales with Paid Search

7. Data & Analytics

8. Digital Transformation

Capstone Project: Digital Marketing Portfolio

During the program, you work through projects most important to you and your company and develop plans to utilize your new skills. As you document each step, you’ll create your own toolkit and Digital Marketing Portfolio to organize your findings and identify the key actions needed to accomplish your goals for ultimate success.

Sue Grabowski

Sue thinks big and then executes her vision. As the CEO of Desidara, she has built a team of designers, web and multimedia developers and writers that help organizations from small businesses to Fortune 500 companies communicate effectively. Clients include Danone North America, Erie Insurance, The Timken Co., Morgan Engineering, Akron Children’s Hospital and The Schroer Group.

Sue recognized the traditional advertising agency model was shifting and that many of the opportunities online and digital communications offered shouldn’t just be add-ons to her business. As a result, she aggressively restructured her agency, changing not only the company name but also its specialties, skills and client models to get ahead of the trends.

In recent years, she partnered with a tech expert to launch Squawqr Mobile Media, which is a technology platform that transforms data into web apps for public companies, small businesses, academia and nonprofits.