Imagery Guidelines

Imagery – photos, illustrations, video – communicate the CPP brand, including our purpose, beliefs, promise and personality, and show what makes us unique.

Photography

Student Life Photo Criteria

• Colorful
• Vibrant
• Engaging crops
• Close-ups
• Friendly and spirited
• Approachable
• Show diversity (age, gender, race)
• Outside the classroom

Headshot Photo Criteria

• Colorful
• Vibrant
• Engaging crops
• Eyes on the camera
• Friendly
• Approachable
• Show diversity (age, gender, race)

Examples:

Learning Environment Photo Criteria

• Friendly and approachable
• Soft light
• Engaging
• Focused foreground, softened background
• Collaborative (more than one student)
• Dynamic (not static)
• Personable

Examples:

Campus and Environmental Photo Criteria

• Dynamic perspective
• Engaging crops
• Seasonal
• Vibrant colors
• Buildings/campus (with & without people)

Examples: