Chitra Dabas

Chitra Dabas

Professor , Department of Apparel Merchandising and Management, Huntley College of Agriculture

Courses Taught

AMM-2200, Introduction to Fashion Retailing

AMM-2500, Fashion Retail Buying-1

AMM-3500, Fashion Retail Buying-2

AMM-4630/A, Apparel Research Project

 IAM-6710, International Apparel Retail Strategy

Education

PhD., Retailing, Michigan State University                                                                       

MS, Retailing, Michigan State University                                                                       

Masters in Fashion Management, NIFT-Bangalore,

Journal Publications

  • Muljana, P. S., Dabas, C. S., & Luo, T. (2023). Examining the relationships among self-regulated learning, homework timeliness, and course achievement: a context of female students learning quantitative topics. Journal of Research on Technology in Education, 1-20.
  • Dabas, C.S., & Whang, C. (2022). A Systematic Review of Drivers of Sustainable Fashion Consumption: 25 Years of Research Evolution, Journal of Global Fashion Marketing, Status: Final Revision submitted on June 28, 2021.
  • Dabas, C. S., Muljana, P. S., & Luo, T. (2021). Female Students in Quantitative Courses: An Exploration of their Motivational Sources, Learning Strategies, Learning Behaviors, and Course Achievement. Technology, Knowledge and Learning, 1-29.
  • Muljana, P. S., Dabas, C. S., & Luo, T. (2021). Examining the relationships among self-regulated learning, homework timeliness, and course achievement: a context of female students learning quantitative topics. Journal of Research on Technology in Education, 1-20.
  • Davis, L., & Dabas, C. S. (2021). Capturing sustainable fashion purchase behavior of Hispanic consumers in the US. Journal of Global Fashion Marketing, 1-15.
  • Dabas, C. S., Davis, L. Y., & Forsythe, L. M. (2018). Perception of corporate social responsibility actions-the case of retail store managers. International Journal of Corporate Strategy and Social Responsibility, 1(4), 353-376.
  • Ozkaya, H. E., Dabas, C. S., Kolev, K., Hult, G. T. M., Dahlquist, S. H., & Manjeshwar, S. A. (2013). An assessment of hierarchical linear modeling in international business, management, and marketing. International Business Review, 22(4), 663-677.
  • Dabas, C. S., Sternquist, B., & Mahi, H. (2012). Organized retailing in India: upstream channel structure and management. Journal of Business & Industrial Marketing, 27(3), pp. 176-195.
  • Yun, Z. S., Pysarchik, D. T., & Dabas, C. S. (2012). The determinants of retail loyalty of Indian consumers. Journal of Food Products Marketing, 18(4), 268-286.
  • Dabas, C. S., & Sternquist, B.(2011), Corporate Brand Positioning and Entry Mode Choices of International Retailers”, International Retailing Theory and Research, B. Sternquist (ED) Haslett, MI: BSC Publisher, 131-166.

Business Case Studies

  • Dabas, C.S., Cody, S., & Norgord, H. (2022) Merchandise buying for a Subscription Box Retailer. Bloomsbury Fashion Business Cases.
  • Dabas, C.S., Cody, S., & Norgord, H. (2022). Merchandise assortment dilemma for a member-only eCommerce retailer. Bloomsbury Fashion Business Cases.
  • Dabas, C.S., Cody, S., & Bartra, S. (2021). Trouble in Luxury Retail. Bloomsbury Fashion Business Cases (Accepted for publication in December)
  • Dabas, C.S., Cody, S., & Bartra, S. (2021). Warming Up to Unexpected Sales Trends. Bloomsbury Fashion Business Cases (Accepted for publication in December)

Conference Presentations

Peer Reviewed:

  • Whang, C. and Dabas, C. S. (May 2021). Retail Employee Technology - Focused on Job Demand-Resource Model, Paper Presented at the Academy of Marketing Science (Virtual) Conference.
  • Muljana, P.S. and Dabas, C.S. (April 2021). Discouraging Last-Minute Homework Submission: A Preliminary Exploration of Self-Regulated Learning Among Female Students in Quantitative-Related Courses, Paper Presented at the American Educational Research Association (Virtual) Annual Meeting.
  • Muljana, P.S. and Dabas, C.S. (April 2021). Promoting the Academic Achievement of Female Students in Quantitative Courses: An Exploration of their Self-Regulated Learning, Paper Presented at the American Educational Research Association (Virtual) Annual Meeting.
  • Dabas, C.S., Whang, C. and Min S. (November 2020). Sustainable fashion consumption: A decade of research growth and trends. Paper Presented at the International Textiles and Apparel Association (Virtual) Conference.
  • Dabas, C.S., and Davis, L. (October 2019). Capturing sustainability perceptions of the Hispanic Consumers in the U.S: Role of consumer values, knowledge and norms in determining purchase intention towards Organic apparel products. Paper presented at the International Textiles and Apparel Association Conference: Risk and Reward, Las Vegas, NV.
  • Dabas, C.S. and Pauline Salim Muljana (April 2019). Learning Analytics in Web-Assisted Learning: Connecting Self-Regulation, Learning Behaviors and Course Achievement, Paper Presented at the American Educational Research Association Annual Meeting, Toronto, Canada.
  • Dabas, C. S., McCracken, S., Romero, K. & Chung, S. (November 2017). Changing Needs of Millennial Customers: Role of Social Responsibility Perception and Instagram Engagement in Determining Purchase Intention. Paper Presented at the International Textiles and Apparel Association Conference, St. Petersburg, FL.
  • Dabas, C. S., & Kim. A., (April 2016). Model of Wearable Technology Adoption: Examining the Influence of Technology, Individual, Social, and Product-related Predictors. Paper Presented at the American Collegiate Retailing Association Conference, Secaucus, NY.
  • Dabas, C. S., (May 2015). Performance Outcome of CSR Behavior: Moderating Role of Motivation to engage. Paper Presented at the Academy of Marketing Science Conference, Denver, CO.
  • Ozkaya, H. E., & Dabas, C. S., (May 2012). An Assessment of Hierarchical Linear Modeling in International Business. Paper Presented at the Academy of Marketing Science Conference, New Orleans, LA.
  • Dabas, C. S., & Sternquist, B.(May 2012). Retail Employee Perception of Corporate Social Responsibility: How much is too much?. Paper Presented at the Joint conference by the American Marketing Association Retailing & Pricing SIG and the American Collegiate Retailing Association, Seattle, WA.

Mentored Undergraduate Research Presentations:

  • Callaway, K., and Ross, C. (2019, November). Consumer perception towards apparels made from Alternative Textiles: Case of t-shirts made from recycled water bottles, Poster presented at the International Textiles and Apparel Association Conference: Risk and Reward, Las Vegas, NV.
  • Chen, D., Hussain, S., Lopez, D., and Rodriguez, K. (2019, November). Diversity (or lack of it) in fashion advertising: Attitude towards ads with ethnically diverse model and its influence on purchase intention and word of mouth, the International Textiles and Apparel Association Conference: Risk and Reward, Las Vegas, NV.
  • Gilbreath, K., and Zarate, S. (2019, November). Employee based retail technology and its influence on task accomplishment and job performance, the International Textiles and Apparel Association Conference: Risk and Reward, Las Vegas, NV.
  • Chen, D., Noriega, K. Lopez, D., and Hussain, S. (2018, March). Diversity in Advertising Marketing Campaigns. Poster presented at the 6th annual Student RSCA Conference, California State Polytechnic University, Pomona, CA.
  • Phillips, Lauren and Olivia Walker. (2017, February). Influence of Model Size on Purchase Intention. Poster presented at the 5th annual Student RSCA Conference, California State Polytechnic University, Pomona, CA.
  • Espinosa, R., Dabas, C. S., Padilla, J., Biernesser-Kuhn, S. & Clark, B. (2017, November). Millennial Purchase Intentions for USA Made Apparel. Poster presented at the International Textiles and Apparel Association Conference, St. Petersburg, FL.
  • Johnson, J. (2016, November). Designers Role on Eco-Labelling. Poster presented at the Southern California Conference for Undergraduate Research, University of California, Riverside, CA.