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Claire Whang

Claire Whang

Associate Professor

Department of Apparel Merchandising and Management, Huntley College of Agriculture

Email

cwhang@cpp.edu

Phone number

909.869.2862

Office location

Building 45: Room 257

Office hours

T TH | 12 PM - 2 PM

Bibliography

Dr. Claire Whang holds a Ph.D. in the area of Retail Merchandising and Consumer Studies from the University of Minnesota. Her primary research interest lies in understanding "how the new technology influences the way consumers think, feel, and behave." Her research topic includes social media marketing, personalized advertising, and voice shopping. Her research is published in several peer-reviewed journals. 

Education

Ph.D. University of Minnesota, Twin Cities
- Major in Apparel Studies, Retail Merchandising and Consumer Studies
- Minor in Psychology

M.S. Yonsei University
- Major in Human Ecology, Clothing and Textiles
(Fashion Marketing Concentration)

B.S. Yonsei University
- Major in Human Ecology, Clothing and Textiles
- Minor in Business

Courses Taught

AMM2300 Fashion Brand Promotion
AMM3050 Fashion Consumer Behavior
AMM3550 Fashion Data Analytics
AMM3750 Digital Commerce for Fashion Business 
AMM4420 Internship
AMM4960 International Retail Buying
AMM4630/A Apparel Research Project
AMM4970L Fashion Retail Simulation Lab [Poly X] [Micro-Internship]
IAM5450 International Apparel Consumer Behavior
IAM6020 Research Applications & Data Analysis in International Apparel Management
IAM6850 & IAM 6960  Master's Thesis

Journal/Book Publications

  • Song, S., Chen, S. M., & Whang, C. (2025). Examining Content and Engagement Strategies of Mental Health Influencers on Instagram. In Södergren, J. & Vallström, N. (Eds.), Disability and digital marketing (pp. 24-36). Routledge      (Book chapter)
  • Whang, C., Dabas, C., & Davis, L. (2025). The effect of in-store employee retail technology on employee well-being: based on the job demands-resources model.  Journal of Business and Management, 30(2), 25-42 doi: https://doi.org/10.1504/JBM.2025.151585
  • Huh, J., Whang, C., & Kim, H-Y. (2022). Building Trust with Voice Assistants: By Examining the Effect of Social Role and User Autonomy. Journal of Global Fashion Marketing, 13(2), 151-167 doi: https://doi.org/10.1080/20932685.2022.2085603.   (SCOPUS)
  • Dabas, C., & Whang, C. (2021). A Systematic Review of Drivers of Sustainable Fashion Consumption: 25 Years of Research Evolution. Journal of Global Fashion Marketing, 13(2), 151-167.   (SCOPUS)
  • Wu, J., Song, S., & Whang, C. H. (2021). Personalizing 3D virtual fashion stores: Exploring modularity with a typology of atmospherics based on user input, Information & Management, 58(4), Article 10346. doi: https://doi.org/10.1016/j.im.2021.103461.   (SSCI)
  • Wu, J., Joo, B. R., Sina, A. S., Song, S., & Whang, C. H. (2021). Personalizing 3D virtual fashion stores: An action research approach to modularity development. International Journal of Retail and Distribution Management, 50(3), 342-360.  (SSCI)
  • Whang, C., Im, H. (2021). I Like Your Suggestion!" The Role of Humanlikeness and Parasocial Relationship on Website versus Voice Shopper's Perception of Recommendations, Psychology & Marketing, 38(4), 581-595 (SSCI) [Top Cited Article 2021-2022]
  • Whang, C., Im, H. (2018). Does recommendation matter for trusting beliefs and trusting intentions? Focused on different types of recommender system and sponsored recommendations. International Journal of Retail & Distribution Management, 46(10), 944-958. (SSCI)
  • Whang, H., Yong, S., & Ko, E. (2016). Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists. Journal of Business Research, 69(2), 631-641. (SSCI)
  • Whang, H., Ko, E., Zhang, T., & Mattila, P. (2015). Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia. International Journal of Advertising, 34(5), 789-811. (SSCI)
  • Ko, E., Choo, H., Lee, J. Y., Song, S., & Whang, H. (2013). Triangulated value perspectives of Place marketing: A case of Dongdaemun and the Doota shopping mall. Journal of Global Fashion Marketing, 4(4), 299-318. (SCOPUS)
  • Ko, E., Lee, S., & Whang, H. (2013). Authenticity in traditional culture marketing: consumers' perceptions of Korean traditional culture. Journal of Global Fashion Marketing, 4(2), 93-111. (SCOPUS)

Selected Conference Presentations

  • Whang, C. (2025, November). Small Steps, Big Impact: Micro-Internships and Retail Simulations for Future-Ready Fashion Graduates. 2025 The Society of Fashion & Textile Industry Converence. Korea. [Best Paper Award]
  • Whang, C., Luna, J., & Medina, C. (2024, November). The More Exclusive, The Better?: The Effect of Pop-up Shop Exclusivity on Consumers. Paper submitted to the 2024 International Textile and Apparel Association Conference. Los Angeles, CA
  • Medina, C., Min, S., & Whang, C. (2024, November). Exploring Gen Z’s Motivation toward Fashion-branded Products in Gaming Metaverse. Paper submitted to the 2024 International Textile and Apparel Association Conference. Los Angeles, CA [Graduate Research]
  • Valle, A., Hernandez, L., Wong, S., & Whang, C. (2024, November). The Effect of Pop-up Collaborations on Consumers’ Responses: Focused on Exclusivity Principle and Experiential Consumption Framework. Paper submitted to the 2024 International Textile and Apparel Association Conference. Los Angeles, CA [Undergraduate Research]
  • Venegas, K., Heryford, R., & Li, R., & Whang, C., (2024, November) Is that an Authentic Recommendation? The Effect of Influencer’s Sponsorship and Engagement on Consumers’ Responses. Paper submitted to the 2024 International Textile and Apparel Association Conference. Los Angeles, CA [Undergraduate Research]
  • Whang, C., & Song, S. (2023, March). Exploring the Game-like Metaverse Virtual Classroom: Teaching and Learning in Gathertown. Marketing Educator Association (MEA) Annual Conference.
  • Kim, D. Y., & Whang, C. (2022, March). More Followers, Weaker Persuasion? The Impact of Network Size in Social Media.. Paper presented at the 2022 American Collegiate Retailing Association Annual Conference (ACRA)
  • Huh, J., Whang, C., & Kim, H-Y. (2021, Nov). The Social Role of Voice Assistant as Servant versus Partner - Will Users’ Autonomy Matter for Building a Trustful Relationship?. 2021 Global Fashion Marketing Conference. (GFMC)/Korean Scholars of Marketing Science (KSMS) Annual Conference.
  • Whang, C. & Dabas, C. (2021, June). Retail Employee Technology - Focused on Job Demand-Resource Model. Academy of Marketing Science (AMS) Annual Conference.
  • Dabas, C., Whang, C., & Min, S. (2020, November). Sustainable fashion consumption: A decade of research growth and trends. Paper presented at the 2020 International Textile and Apparel Association (ITAA).
  • Wu, J., Joo, B., Sina, A., Song, S., Whang, C. H. (2020, March). Personalizing 3D Virtual Fashion Stores: An Action Research Approach to Modularity Development. Paper presented at the 2018 ACRA  [Best Paper Award]
  • Song, S., Kim, N., & Whang, C. (2019, September). American female seniors’ Responses to mature models in bra advertising. Paper presented for the UMN(University of Minnesota)–SIVA (Shanghai Institute of Visual Arts) Joint Symposium.
  • Song, S., & Whang, C. (2019, May). Luxury Brand Celebrity Endorsements: Three Pairs of Personality Congruence and Consumer Engagement.  2019 International Consumer Brand Relationships Conference.
  • Lu, X., & Whang, C. H. (2018, August). Does when and where matter?: The influence of ad timing and placement on the effects of online behavioral advertising.  2018 Association for Education in Journalism and Mass Communication Annual Conference.
  • Whang, C. H., & Im, H. (2018, November). Voice Shopping: User-Voice Assistant Parasocial Relationship Perspective. 2018 ITAA.
  • Kim, H-Y., Im, H., Whang, C. H., & Song, S. (2018, June). Retail Experience Design: Using Service Learning to Teach Retail Merchandising. Paper presented at the 2018 ACRA.
  • Whang, C. H. & Im, H. (2017, March). “When personalization betrays you”: focused on different types of recommender system and sponsored recommendations. 2017 ACRA.
  • Im, H. & Whang, C. H. (2016, November). Warm glow of gifts: effects of product warmth, channel, and friendship distance. 2016 ITAA
  • Yurchisin, J., Adomaitis, A. D., Johnson, K. P., & Whang, H. (2016, November). Exploring the effect of body appreciation on the relationship between social networking site usage and body dissatisfaction. 2016 ITAA.
  • Yurchisin, J., Johnson, K. K., Whang, H., & Watchravesringkan, K. (2016, July). Insights into retail therapy shoppers: Experiences sought, behavioral setting, and ties to shopping addiction. 2016 Global Marketing Conference (GMC)  [Youngone best paper award]
  • Whang, C. H., & Kim, H. Y. (2016, July). A guide map to the terrain of consumer coping mechanisms in a service failure and recovery context. 2016 GMC.
  • Whang, C. H., Alfalah, S., Berglund, M. E., Lee, Y. & Johnson, Kim K. P. (2016, April). Impact of user-generated content on self-perceptions and purchase Intention. 2016 Symposium: Fashion and Body.
  • Whang, H., & Ko, E. (2015, June). Consumer perception on technology and cultural convergence marketing activities of a fashion brand: focused on determinants of adoption. 2015 GFMC.
  • Whang, H., Zhang, T., Yong, S., & Ko, E. (2014, July). The effect of pop culture involvement on destination image formation and its perception: Focused on global diffusion process of Korean Wave. 2014 GMC.
  • Whang, H., Zhang, T., Choi, I., & Ko, E. (2014, July). Brand popularity as an advertising cue affecting consumer evaluation on sustainable brand- A cross-cultural comparison of consumer decision-making style of Korea, China and Russia. 2014 GMC.
  • Whang, H., Zhang, T., & Ko, E. (2013, November). Global Hallyu trend analysis, 2013 KSMS.
  • Ko, E., Choo, H. J., Lee, J. Y., Song, S., & Whang, H. (2013, May). Triangle value perspective for analyzing the local market. 2013 KSMS.
  • Lee, S., Ko, E., Kim, K. H., Whang, H., & Kim, N. (2013, April). The role of authenticity and effective factors in global marketing of traditional culture in Asia, 2013 Aalto University-GAMMA Joint Symposium.