Denisse H. Vasquez Guevara

Dr. Vasquez is originally from Cuenca, Ecuador. Before coming to Cal Poly Pomona she had over 14 years of teaching experience in undergraduate and graduate programs in Latin America, Spain, and the United States.

She was awarded as a top faculty instructor in 2022-2023 in Communication at The University of Cuenca, where she also was the chairwoman for the Honores Vanguardia Program of Academic Excellence from 2021 to 2023.

As a researcher, in the last 6 years, she has collaborated with multidisciplinary research teams in getting 5 research grants from Ecuador, Belgium, the US Embassy in Ecuador, and Unicef for developing science communication and health communication studies and communication campaigns around nutrition, COVID-19 prevention, inclusive urban parks, and pediatric dental care.

Dr. Vasquez graduated in 2019 with a Ph.D. in Latin American Studies from The University of New Mexico, where she graduated as Summa-Cum Laude. Her research interests are public relations and social media, health communication, and science communication. In 2023 she published her second book Science Communication for Public Engagement. Evolving toward Science-Society Participation, this book presents several case studies for science communication applied in research project initiatives which received the Golden Leaves University Library Author Award in 2023

Science Communication

• Vasquez-Guevara, D., Cvetkovic. I. (2025). Instagram Science Communication Strategies for Public Engagement: A Qualitative Exploration of NASA’s Videos and Reels. Atlantic Journal of Communication. https://doi.org/10.1080/15456870.2025.2542907

• Vasquez-Guevara, D., Lazzarini, D., Bermeo, S., Seade, C., Ochoa-Aviles, A. (2025). Science Communication for Scientists: Action Learning Pedagogy Workshops for Skill Development. Journal of Science Communication. https://doi.org/10.22323/144720250729092032

• Vásquez-Guevara, D., Weiss, D., McIntosh-White, J, Ochoa-Avilés, A., & Ortiz- Vizuete, F. (2023). Science Communication: Evolving from dissemination to public engagement for science-society participations. Rowman & Littlefield, Lexington Books, Lanham, Maryland. ISBN: 978-1-66690-344-7

• Cvetkovic, I., Vásquez-Guevara, D. H., Reyes, E. V., & Carmona Guzman, N. R. (2022). National aeronautics and space administration on IGTV: Multimodal discourses of space. Multimodality & Society, 3(1), 3–23. https://doi.org/10.1177/26349795221138941

• Vasquez-Guevara, D., Weiss, D., & McIntosh White, J. (2022). Participatory Co-Design of Science Communication Strategies for Public Engagement in the US and Ecuador around Health Behavior Change Science for All Journal. 14324/RFA.06.1.22

• Vásquez-Guevara, H. (2020). Science for All: Exploring Science Communication for Public Engagement in Culturally Diverse Scenarios in the Americas. NYC, New York, Lambert Academic Publishing. ISBN: 978-620-2-55303-2

Health Communication

• Vasquez-Guevara, D., Zavala-Sanchez, F., Barrezueta-Cabrera, T., Ochoa-Aviles, A., & Donoso-Moscoso, S. (2025). A todo pulmon: co-designing a health initiative for pediatric asthma amid COVID-19. Journal of Communication in Healthcare, 1–9. https://doi.org/10.1080/17538068.2025.2577049

• Vásquez-Guevara D, Zavala, F (2025). Comunicación y su Campo Profesional: Miradas al futuro hacia la Formación en la Comunicación de la Salud. [Communication and Its Professional Job Market: Future views to Health Communication Training for Undergrad Programs].Book a chapter in 53 years. Education in Communication and Journalism, Special Edition for the 50 years of the School of Journalism and Communication of the University of Cuenca.

• Vásquez-Guevara, D. (2021). Ciencia para Todos: Guías para superar los Desafíos de la Comunicación Científica en Casos de Comunicación de la Salud. [Science for all: Guides to overcome the challenges in science communication cases in health]. Fonseca Journal of Communication. 14201/fjc-v22-22148

Public Relations & Strategic Communication

• Vasquez-Guevara, D; Wadhwa, P. (2025). Micro-internships as Teaching Tool and Professional Development Strategy for Communication Students. Journal of Public Relations Education.

• Vasquez-Guevara, D. (2025). Using AI Arts-based Audience Personas for Deepening Audience Analysis Incorporating DEI. (Before named: Arts-based Audience Personas for Deepening Audience Understanding in Social Media Strategy and Content Development for On-Campus Clients. Journal of Public Relations Education.

• Vásquez-Guevara, D, Oostman, K., & Herrera, L. (2020). Luego de la tormenta ¿llega la calma?: Estrategias de comunicación Postcrisis y la sustentabilidad de reputación empresarial. [After the Storm Does the calm arrives? Post-crisis Communication Strategies and Sustainability of Corporate Reputation]. Anuario de la Comunicación Interna 2019. Loja, Ecuador: UTPL, Universidad Técnica Particular de Loja. ISBN: 978-9942-25-527-3

Action Research Projects

• Vásquez-Guevara, D. (2020). Poder y opresión hacia la mujer indígena en las ventas ambulantes de Cuenca, [Power and Opression of Indigenous Women in Street Vendors in Cuenca, Ecuador] En Arce, A, Franca, A. Género y ruralidades en el agro latinoamericano (Ed.) Buenos Aires, Argentina: Editorial Ciccus. ISBN: 978-987-693-811-2