Jing Hu

Dr. Jing Hu is a professor of marketing at Cal Poly Pomona. She received her Ph.D. in marketing from New Mexico State University. She has been conducting research in consumer decision making, branding, and cross-cultural consumer behavior. She has published widely in such journals as Psychology & Marketing, Journal of Business Ethics, Journal of Product and Brand Management, Consumption, Markets & Culture, and Journal of Marketing Education, as well as academic conference proceedings. She was a recipient of the “Highly Commended” Award from the Emerald Literati Network Awards for Excellence. Prior to joining academia, Dr. Hu worked in the field of international business and marketing research.

• Ackerman, D., Hu, J., & Gross, B. L. (2024). “Whose opinions do we listen to? The influence of online product ratings and price on consumers,” Journal of Applied Marketing Theory, 11(1), 19-33.
• Hu, Qinfang, Jing Hu, and Zhilin Yang (2022), “Performance Implications of Peer Monitoring among Suppliers,” Asia Pacific Journal of Marketing and Logistics, 35 (7), 1618-1638. 
• Yu, Wei, Zhongming Ma, Gautam Pant, and Jing Hu (2020), “The Effect of Virtual Tours on House Price and Time on Market,” Journal of Real Estate Literature, 28(2), 133-149.
• Liu, Xin, Jing Hu, and Bing Xu (2017), “Does eWOM Matter to Brand Extension? An Examination of the Impact of Online Reviews on Brand Extension Evaluations,” Journal of Research in Interactive Marketing, 11(3), 232-245.
• Ackerman, David, and Jing Hu (2017), “Assuring me that it is as ‘Good as New’ just makes me think about how someone else used it. Examining consumer reaction toward marketer-provided information about secondhand goods,” Journal of Consumer Behaviour, 16(3), 233-241.