Jun Myers

Jun Myers

Professor, IBM, College of Business Administration

About Me

Dr. Jun Myers received her Ph.D. in Mass Communication at the University of Minnesota, Twin Cities. Her specialty areas include advertising, promotions, integrated marketing communication, e-marketing and business research methods. Dr. Myers teaches both undergraduate and M.B.A. classes, focusing on real-world application of theory, as well as connecting with local marketing agencies and businesses, to bring a well-rounded approach to the classroom. Dr. Myers’ research centers on consumers’ cognition, emotion, motivation, attitude and behavior issues in both for-profit and nonprofit contexts, to facilitate “insight-based” managerial decision making and solving real-world problems. Dr. Myers frequently presents her research and serves as a reviewer for professional communities such as American Academy of Advertising, American Marketing Association, Marketing Educators’ Association, Direct Marketing Association’s Research Summit and International Journal of Advertising. Dr. Myers’ work appears in journals such as Journal of Marketing Communication, Journal of Current Issues and Research in Advertising, Journal of Advertising Education, Journal of Communication Management, and International Journal of Integrated Marketing Communication.

Dr. Myers serves as a CPP Academic Senator for College of Business Administration, Senate Budget Committee, and a number of colledge and department committees.