Megan C. Good
Assistant Professor, International Business & Marketing, College of Business Administration
About Dr. Good
Dr. Megan C. Good is an Assistant Professor of Marketing at Cal Poly Pomona in the College of Business Administration. She is results-driven with a demonstrated history of strong industry experience in sales & marketing, higher education instruction, and scholarly research skills.
Working in healthcare- and technology-based firms, Dr. Good's work experience included professional selling and marketing analytics (focused on measurement, research, analysis, market evaluations and sales) designed to proactively engage productive organizational decisions. She harnesses those experiences to provide real-world examples and implications not only in her research, but also in her classroom. She received her Ph.D. in marketing at New Mexico State University, an MBA with a healthcare focus at Grand Valley State University in Michigan, and a BA in business administration at Michigan State University.
Her practitioner and research interests primarily focus on sales management, business ethics, and assessment. Dr. Good has published in internationally recognized, high-impact peer-reviewed journals including: Industrial Marketing Management, International Journal of Retail & Distribution Management, Journal of Business & Industrial Marketing, Journal of Business Research, Journal of Business-to-Business Marketing, Journal of Consumer Behaviour, Journal of Marketing Communications, Journal of Marketing Theory & Practice, Journal of Personal Selling & Sales Management, Journal of Relationship Marketing, Journal of Selling, and Services Marketing Quarterly.
Dr. Good provides students and the business community with an applications-based perspectives of sales, research and analytics that emphasize the development of transferable hard and soft skills. Merging her practitioner experience, Dr. Good brings to the classroom a unique perspective on how sales and marketing professionals realistically apply evolving information to dynamic marketplaces. She is collaborative and able to effectively work on a variety of department and college service assignments.
On a personal note, Dr. Good chose Cal Poly Pomona because she loves the practitioner focus of the university and the vast opportunities offered in Los Angeles. In her spare time, she enjoys live performances, sporting events, amusement parks, or traveling to experience new cities and cultures.
Dr. Good's Publications in Peer-Reviewed Journals
- (2022) “Rethinking Higher Education Post Pandemic” International Journal on New Trends in Education & Their Implications, 13 (2), 90-103
- (2022) “Comparative and Inducement Appeals Rx By Drug Class,” International Journal of Healthcare Marketing, 16 (3), 434-444.
- (2022) “Improving Business-to-Business Relationship Quality Through Salespeople’s Grit and Political Skill” Journal of Business-to-Business Marketing 29: 3-4, 293-309.
- (2022) “Stop Making Excuses: Reducing Unethical Behavior and Improving Performance and Relationship Quality” Journal of Business-to-Business Marketing, 29 (2), 177-196.
- (2022) “Salesperson Grit: Reducing Unethical Behavior and Job Stress” Journal of Business & Industrial Marketing, 37 (9), 1887-1902.
- (2022) "B2B Salespeople and Political Skill: Relationship Building, Deviance and Performance" Journal of Business Research, 139, 32-43.
- (2021) "Influence of Salesperson Political Skill on Relationship Building and Ethics" Journal of Personal Selling & Sales Management, 41 (3), 200-217.
- (2020) “Direct and Indirect Effects of Fear-Of-Missing-Out Appeals On Purchase Likelihood” Journal of Consumer Behaviour, 20 (3), 564-576.
- (2020) “Financial Inducements: Growth in DTC Magazine Advertisements,” Services Marketing Quarterly, 41 (4), 306-321.
- (2020) " ‘Fear of Missing Out’: Antecedents and Influence on Purchase Likelihood” Journal of Marketing Theory & Practice, Vol. 28 (3), 330-341.
- (2020) “Protection Motivation Theory and Brick-and-Mortar Salespeople” International Journal of Retail & Distribution Management, Vol. 48 (8), 865-879.
- (2019) “In the Shadows: When Unethical Intent Mediates Customer Orientation and Performance,” Journal of Selling, Vol. 19 (1), 23-37.
- (2018) “Social relationships and social anxiety appeals in direct-to-consumer advertising,” Journal of Marketing Communications, 24:4, 393-411.
- (2017) "Modeling specialty store customers’ buy/no-buy decisions," International Journal of Retail & Distribution Management, Vol. 45 Issue: 12, pp.1260-1276.
- (2017) "Reducing salesperson job stress and unethical intent: The influence of leader-member exchange relationship, socialization and ethical ambiguity," Industrial Marketing Management, Vol. 66, 205-218.