Nell C. Horowitz

Nell C. Horowitz

Chair, Associate Professor, Communication, College of Letters, Arts, and Social Sciences

Sample Publications

Huang-Horowitz, N., & Evans, S. K. (2017). Communicating Organizational Identity as Part of the Legitimation Process: A Case Study of Small Firms in an Emerging Field. International Journal of Business Communication, 1-25.

Blumrodt, J., & Huang-Horowitz, N. (2017). Professional Football Clubs’ Brand Identity Strategy: Winning the Game.Journal of Business Strategy38(6), 31-37.

Huang-Horowitz, N., & Freberg, K. (2016). Bridging organizational identity and reputation messages online: A conceptual model. Corporate Communication: An International Journal21(2), 195-212.

Huang-Horowitz, N.(2016). The Media reputation of small firms: Exploring the applicability of existing reputation measures. Corporate Reputation Review19, 127-139.

Huang-Horowitz, N. (2016).Key messages; Message integrity; Startups, corporate reputation of; Small- to medium-sized enterprises (SMEs). In C. E. Carroll (Ed.), SAGE Encyclopedia of Corporate Reputation.(Note: Four separate entries.)

Carroll, C. E., Huang-Horowitz, N., McKeever, B. W., & Williams, N. (2015). Key Messages and Message Integrity as Concepts and Metrics in Communication Evaluation. Journal of Communication Management18(4), 386-401.

Huang-Horowitz, N.(2014). Public relations in the small business environment: Creating identity and building reputation. Public Relations Review41(3), 345-353.

Huang-Horowitz, N. (2012). Conceptualizing a theoretical model for the practice of public relations in the small business environment. Public Relations Journal6(3), 1-35.

Carroll, C., Lee, S. Y., & Huang, N. C. L.(2009). The syntax of “tactic(s)” in public relations research. Public Relations Review35(4), 419-421.