Xuesong (Sonya) Zhang
Professor, Computer Information Systems, College of Business Administration
Recent Courses
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GBA 6410 Social Media Analytics and Text Mining (MSBA Core)
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GBA 6050 Business Data Analytics and Modeling (Hybrid MBA Core)
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CIS 3650 Digital Analytics / Web and Mobile Analytics (CIS Option Elective)
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CIS 315 Introduction to Systems Analysis and Design (CIS Option Core)
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CIS 311 Interactive and Responsive Web Development (CIS Option Core)
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CIS 305/3050 Database Design and Development (CIS Option Core)
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CIS 304 Intermediate Java Programming for Business (CIS Option Core)
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CIS 299 Internet Startup Technology and Strategy (Unrestricted Elective)
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CIS 234 Object-Oriented Programming with Java (CIS Option Core)
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CIS 101/1010 Introduction to Personal Computing (Business Major Required Support)
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CIS 499 Open-Source Web 2.0 Technologies (CIS Option Elective)
Research Interests
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Web and Software Development
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Digital Analytics (my favorite Web analytics software, data visualization software, data mining software, and Python)
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Digital Product Management (my favorite product management software)
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Internet Entrepreneurship (my book on Amazon)
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Online Learning
Selective Publications
More at http://sonyazhang.com/)
- Journal
- Daniel Firpo, Sonya Zhang, Lorne Olfman, Kittisak Sirisaengtaksin, and Joe Tawan Roberts, (2021), “Building Social Capital in Higher Education with Online Opportunistic Social Matching,” International Journal of Social Media and Online Communities (IJSMOC), Volume 13, Issue 1. Abstract
- Zayd Al-Beitawi, Mohammad Salehan, Sonya Zhang, (2020), “What Makes Songs Trending? – Cluster Analysis of Musical Attributes for Spotify Top Trending Songs”, Journal of Marketing Development and Competitiveness, Volume 14, Issue 3. Full paper
- Sonya Zhang, Samuel Lee, Karen Hovsepian, Hannah Morgia, Kelli Lawrence, Natalie Lawrence, Ashish Hingle, (2018), “Best Practices of News and Media Web Design: An Analysis of Content Structure, Multimedia, Social Sharing, and Advertisement Placements”, International Journal of Business Analytics, Volume 5, Issue 4, 18-36. Abstract
- Sonya Zhang and Saree Costa, (2018), “Mobile Phone Usage Patterns, Security Concerns and Security Practices of Digital Generation”, International Journal of Mobile Human Computer Interaction, Volume 10, Issue 1, Article 2. Abstract
- Sonya Zhang and Ashish Hingle (2017), “The Evolution of News and Media Website Design: Trend Analysis of Rich Media, Social Sharing, and Ad Placements”, Journal of Management Analytics, Volume 4, Issue 4. Abstract
- Sonya Zhang and Neal Cabage (2017), “Search Engine Optimization: Comparison of Link Building and Social Sharing”, Journal of Computer Information Systems, Volume 57, No. 2, DOI: 10.1080/08874417.2016.1183447. Abstract
- Conference
- Zayd Al-Beitawi, Mohammad Salehan, Sonya Zhang (2020), “Cluster Analysis of Musical Attributes for Top Trending Songs”, 53rd Hawaii International Conference on System Sciences (HICSS), Maui, HI, JAN 7-10, 2020. Abstract
- Daniel Firpo, Sonya Zhang, Lorne Olfman, Kittisak Sirisaengtaksin, Joe Roberts (2019), “System Design for an Online Social Networking App with a Notification and Recommender System to Build Social Capital in a University Setting”, 52th Hawaii International Conference on System Sciences (HICSS), Maui, HI, JAN 8-11, 2019. Abstract
- Sonya Zhang, Mohammad Salehan, Andrew Leung, Ishmene Cabral, Navid Aghakhani (2018), “A Recommender System for Cultural Restaurants Based on Review Factors and Review Sentiment”, Proceedings of the 26th Americas Conference on Information Systems (AMCIS), New Orleans, LA, Aug 16-18, 2018. Abstract
- Jay Jung, Jae Min Jung, Sonya Zhang (2018), “Cross-Cultural Perspective of E-Commerce Website Usability Requirements: Through the Lens of Individual’s Perception”, 15th International Conference on Information Technology – New Generations (ITNG), Las Vegas, NV, USA, Apr 13-15, 2018. Page 725-728. Abstract
- Sonya Zhang, Ashish Hingle (2018), “Digital Trends of Media Websites”, 47th Annual Meeting of Western Decision Science Institute (WDSI), Kauai, HI, April 3-6, 2018. Abstract
- Mohammad Salehan, Sonya Zhang (2018), “A Recommender System For Restaurant Reviews Based On Consumer Segment”, 47th Annual Meeting of Western Decision Science Institute (WDSI), Kauai, HI, April 3-6, 2018. Abstract
- Jay Jung, Jaemin Jung, Sonya Zhang (2017), “Would Customers Perceive Websites’ Usability The Same Way? The Role of Individual Differences in Cultural Values and Cognitive Styles”, 17th Cross Cultural Research Conference, Maui, HI, Dec 10-13, 2017.
- Mohammad Salehan, Sonya Zhang, Navid Aghakhani (2017), “A Recommender System for Restaurant Reviews Based on Consumer Segment”, Proceedings of the 25th Americas Conference on Information Systems (AMCIS), Seattle, WA, Aug 10-12, 2017. Abstract
- Navid Aghakhani, Mohammad Salehan, Sonya Zhang (2017), “The Dimensions of Review Comprehensiveness and Its Effect on Review Usefulness: A Latent Dirichlet Allocation Approach”, Proceedings of the 25th Americas Conference on Information Systems (AMCIS), Seattle, WA, Aug 10-12, 2017. Abstract