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Yi Xie

Yi Xie

Assistant Professor

Department of Agribusiness and Food Industry Management/Agricultural Science, Huntley College of Agriculture

Email

yxie@cpp.edu

Phone number

909.869.2207

Office location

Building 2: Room 203

Office hours

M W | 11AM-12PM

Bio

Yi (Fionna) Xie obtained her Ph.D. degree in Business Administration (with a concentration in Agribusiness) from Arizona State University in May 2018. She worked at Xiamen University China for three years as an Assistant Professor of Marketing. She joined Cal Poly Pomona in 2021. She has been teaching marketing-oriented courses including Principles of Marketing, New Media Marketing, Food, and Agribusiness Marketing / Retailing. Her research interests focus on food decision-making, lay theory, identity conflict, compensatory consumption, and technology adoption such as AI and robots. Her works appear in journals such as Journal of Business Research, Journal of Consumer Behavior, and International Journal of Market Research.

Education and Academic Appointments

EDUCATION

Ph.D., Business Administration (Agribusiness, Field of specialization: Food Marketing), Arizona State University, May 2018.

B.B.A., Public Relations, Donghua University, China, June 2010.

 

ACADEMIC APPOINTMENTS

Assistant Professor of Agribusiness, California Polytechnic Pomona, 2021 August - Present.

Assistant Professor of Marketing, Xiamen University, China, 2018 – 2021.

 

Research

RESEARCH INTERESTS

Consumer Behavior

AI and Robot Services

Food and Health

Investing and Financial Consumption

Identity 

Lay Theories and Beliefs

Nutrition Labeling

Compensatory Consumption

Pathogen and Disease Threat

Food Waste

Selected Publications

Yunzhi Huang, Yi (Fionna) Xie, Jun Ye. (2023). "The effect of the physical versus mental presence of a high-powered person on consumers' healthy food choices." Journal of Consumer Behaviour, 1– 14. https://doi.org/10.1002/cb.2149

 

Yuan, X., Xie, Y. (Fionna), Wang, P., & Liu, R. (2024). That I can wait: The effect of promotion framing on consumer preferences. International Journal of Market Research, 66(4), 496-515.

 

Yi (Fionna) Xie*, Naomi Mandel, & Meryl Gardner (2021), “Not All Dieters Are the Same: Development of the Balancing Tendency Scale,” Journal of Business Research, 2021, doi: https://doi.org/10.1016/j.jbusres.2021.04.056. (JBR Impact Factor: 4.874)

 

Xina Yuan, Yi (Fionna) Xie, Shanshi Li, Yajun Shen (2021), “When Souvenirs Meet Online Shopping – The Effect of Food Souvenir Types on Online Sales” International Journal of Tourism Research, 2021;1–13, DOI: 10.1002/jtr.2482 (IJTR Impact Factor: 3.791)