Wenge Zhu

Wenge Zhu

Professor, Technology and Operations Department, College of Business Administration

About Me

Dr. Zhu received his Ph.D. in Supply Chain and Operations Management from McCombs School of Business, the University of Texas at Austin in 2005. He also received Master’s degree in Management and Bachelor’s degree in Electric Engineering. His main teaching interests are supply chain management related areas and e-business. His research areas are new product development and supply chain management. His work has appeared in journals such as Management Science, Production and Operations Management

Selected Publications

  • Wenge Zhu and Yuanjie He, Green Product Design in Supply Chain under Competition, European Journal of Operational Research, Forthcomimg, 2017

  • Ram Bala, V. Krishnan, and Zhu, W., Distributed Development and Product Line Decisions,  Production and Operations Management, 23(6), 1057-1066, 2014

  • Zhu, W. and Xu, X., Second-Mover Advantages with Asymmetric Costs and Information Update: A Product Life Cycle Perspective, Managerial and Decision Economics, 32(8), 527-533, December 2011

  • Krishnan, V. and Zhu, W., “Designing a Family of Development-Intensive Products,” Management Science, Vol. 52, No. 6, (June 2006 Lead article) pp 813-825