Grow the Cal Poly Pomona Brand and Market Position

Cal Poly Pomona has an extraordinary story to tell. Our graduates are transforming industries, our faculty are advancing discovery, our students are solving real-world challenges, and our alumni are leading across California and beyond.

Through 2030 CPP, we will strengthen our identity, visibility, reputation, and market position by communicating more clearly what makes our university distinctive and how our work benefits California.

California will know Cal Poly Pomona.

Our reputation should reflect our impact. We will tell the Cal Poly Pomona story with greater clarity, confidence, and pride, highlighting the value of our polytechnic education and the contributions of our graduates, faculty, staff, researchers, and partners.

Our story is one of opportunity, innovation, applied learning, workforce development, and economic mobility. By making our impact more visible, we can help prospective students and families understand the value of a Cal Poly Pomona education and strengthen pride across our campus community.

A stronger university identity also creates opportunities to deepen relationships with schools, community colleges, employers, industry, government, nonprofit organizations, alumni, and community partners.

By communicating our strengths and expanding our reach, we can support recruitment, build partnerships, encourage philanthropy and advocacy, and reinforce our role as a leading contributor to California’s workforce and economy.

Our students and graduates are helping shape the future of our region. California and the nation should know who we are and what we make possible.