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Center for Customer Insights and Digital Marketing

CCIDM Virtual Workshops

Upcoming Workshops:

Flyer for “Gathering Digital Marketing Data Using Google Analytics” workshop covering GA4, Google Tag Manager, Search Console, UTMs, and Key Events.

Gathering Digital Marketing Data Using Google Analytics

Learn how GA4, Google Tag Manager (GTM), and Google Search Console (GSC) work together to measure and improve digital marketing performance. In this workshop, you’ll set up baseline tracking, validate events in DebugView, connect search performance data, build standardized UTM parameters, and define Key Events to measure real marketing outcomes.

Click Here to Register via Zoom

Past Workshops:

Digital Marketing

Marketing on Instagram

Click here to watch the on-demand video.

Email Marketing Basics

Click here to watch the on-demand video.

Techniques for Effective Web Development

Click here to watch the on-demand video.

Google Analytics for Generating Customer Insights

Click here to watch the on-demand video.

Data Analytics

Transitioning from SPSS (SAS/STATA) to R for Survey Research

Click here to watch the on-demand video.

Build a Free Professional Portfolio Website with Quarto

Click here to watch the on-demand video.

Designing Stunning & Effective Presentation Slides using Quarto

Click here to watch the on-demand video.

In-depth Interactive Report Authoring with Quarto

Click here to watch the on-demand video.

Intro to Quarto’s Capabilities for Work and School

Click here to watch the on-demand video.

Create Interactive Apps with Shiny in R

Click here to watch the on-demand video.

Introduction to SQL for Data Science

Click here to watch the on-demand video.

Create a Dynamic Survey with Qualtrics

Click here to watch the on-demand video.

Create an Analytics Report Directly from R

Click here to watch the on-demand video.

Analyzing Data in Excel

Click here to watch the on-demand video.

Machine Learning with Tidymodels: Dr. Carsten Lange

Click here to watch the on-demand video.

Text Mining in R

Click here to watch the on-demand video.

R Workshop #6: Data Visualization with R

Click here to watch the on-demand video.

R Workshop #5: R Programming

Click here to watch the on-demand video.

R Workshop #4: Data Manipulation with Tidyverse

Click here to watch the on-demand video.

R Workshop #3: Data Input and Output

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R Workshop #2: R Data Types

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R Workshop #1: Introduction to R

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Soft Skill Development

Effective Presentation Skills for Competitions and Conferences

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Supplementary Resources

Installing R and RStudio

Click here to see our on-demand video.

Linking Github with RStudio

Click here to see our on-demand video.