Center for Customer Insights and Digital Marketing

CCIDM Virtual Workshops

Upcoming Workshops:

Scalable Customer & Campaign Analysis in R with DuckDB + Arrow

Supercharge your marketing analytics by bringing big-data power straight to your local machine. When your datasets outgrow standard spreadsheets and in-memory R limits, you need a new approach. This workshop introduces DuckDB and Arrow, a modern stack designed to handle larger-than-memory datasets with ease. You will learn to treat local files like a powerful database, using standard dplyr verbs to query highly efficient Parquet files instead of clunky CSVs. We'll walk through practical marketing scenarios—like mapping out conversion funnels and tracking repeat behavior—while keeping your workflow fast, scalable, and completely reproducible. 

Click Here to Register via Zoom
Flyer for “Scalable Customer & Campaign Analysis in R with DuckDB + Arrow” workshop

Past Workshops:

Digital Marketing

Email Marketing Workflow & HubSpot

Techniques for Effective Web Development

Google Analytics for Generating Customer Insights

Data Analytics

Transitioning from SPSS (SAS/STATA) to R for Survey Research

Build a Free Professional Portfolio Website with Quarto

Designing Stunning & Effective Presentation Slides using Quarto

In-depth Interactive Report Authoring with Quarto

Intro to Quarto’s Capabilities for Work and School

Create Interactive Apps with Shiny in R

Introduction to SQL for Data Science

Create a Dynamic Survey with Qualtrics

Create an Analytics Report Directly from R

Machine Learning with Tidymodels: Dr. Carsten Lange

R Workshop #6: Data Visualization with R

R Workshop #5: R Programming

R Workshop #4: Data Manipulation with Tidyverse

R Workshop #3: Data Input and Output

R Workshop #2: R Data Types

R Workshop #1: Introduction to R

Soft Skill Development

Effective Presentation Skills for Competitions and Conferences

Supplementary Resources

Installing R and RStudio

Linking Github with RStudio