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Maria Ortiz

Maria Ortiz

Title

International Business and Marketing, College of Business Administration

Email

mariaortiz2@cpp.edu

Phone number

xxx.xxx.xxxx

Office location

Building [no.] - [room no.]

Office hours

M W F | 9 AM - 11:30 AM

Courses Taught

  • Digital Marketing
  • Description: Overview of Internet marketing. The strategic use of Internet and digital tools and platforms for acquiring, retaining, and developing customers, conducting marketing research, branding, and enhancing the organization's entire marketing mix performance.
  • International Marketing
  • Description: Examines processes for maximizing global marketing opportunities through comprehensive environmental analyses. Applies the marketing mix to emerging trends, varying cultural landscapes, and economic factors, with an emphasis on effective adaptation of U.S. products and services for overseas markets.
  • Online Consumer Psychology and Behaviors
  • Description: Overview of theories and findings in social psychology and consumer behavior with a focus on online behavior. Topics include motivation, cognition, emotion, memory, personality, and identity; customer decision-making, including choice architecture and brand selection; online marketplace behavior; psychology of online/social media interface and group influence.