Center for Customer Insights and Digital Marketing

Dr. Jae Min Jung

Dr. Jae Min Jung

Role in the Center: Director and Professor of Customer Analytics

Area of Speciality: Consumer Behavior & Customer Analytics

Dr. Jae Min Jung is a Professor of Marketing and the director of the Center for Customer Insights and Digital Marketing (CCIDM) at Cal Poly Pomona. He received a Ph.D. in Marketing from the University of Cincinnati and an MBA degree with a concentration in Business Statistics from the University of North Texas. Dr. Jung’s research in his early career was focused on the impact of cultural values on various issues of consumer psychology and marketing, including marketing ethics and sales control, social influence (e.g., scarcity and authority strategies), consumers’ preference for unique products, consumers’ retail interaction style, information search and consideration set size, and product recall message. Another branch of his research was aimed to introduce State-Of-Origin effects and consumer reactions to the locally-made branding strategy. Later, his interests expanded to some of the consumer behaviors in tourism and hospitality -- destination marketing messages and apology timing in service failure and recovery for hotels and restaurants. More recently, he also investigated various digital marketing topics such as online advertising (i.e., interactive banner, game ads) and social media marketing. Currently, Dr. Jung is interested in applying econometrics and data science methods to consumer behaviors. His research has been published in renowned journals such as European Journal of Marketing, International Marketing Review, Journal of Business Research, Journal of Consumer Marketing, Journal of Cross-Cultural Psychology, Journal of Personal Selling and Sales Management, Marketing letters, Public Relations Review, and Psychology & Marketing. He is also a member of the editorial review board for the Journal of Business Research. Dr. Jung has been a member of various professional organizations including the American Marketing Association and the Association for Consumer Research. He has also received numerous grants and awards on and off campus. Dr. Jung has taught various courses including Data Mining for Marketing Decisions, Marketing Analytics, and Customer Insights Consultancy Program, and Data Wrangling and Visualization Certificate Program. His research and teaching efforts earned him recognitions, including the prestigious Jagdish N. Sheth Best Research Award, the Wall of COOL, Teacher-Scholar Program Award, and Faculty of the Year Award. Prior to returning to academia, he worked at Hankook Tire Manufacturing, Inc.

Read more about Dr. Jae Min Jung below!

Dr. Jung is the founding director of the Center for Customer Insights and Digital Marketing (CCIDM), which originates from his Behavioral Business Research Lab that was started in 2009. As the director, Dr. Jung positions the center’s missions, plans long-term and short-term objectives, and executes the plans with the center’s student workers. Dr. Jung also collaborates with center faculty advisors and industry professionals on the center’s Advisory Council to offer cutting edge student success programs. Dr. Jung is passionate about incorporating practical, hands-on activities into his teaching to help students understand market research concepts in a concrete context. This pedagogy has led to (1) CCIDM’s internship program, (2) Customer Insights Consultancy (CIC) Program, and (3) student club, which are the three pillars of the center’s student success programs. Students participating in the internship program provide workshops on the topic of their choice, often related to their positions in Digital Marketing and Customer Analytics as well as their research positions. In addition, Dr. Jung also engages in research projects with students that are presented in various conferences and competitions. Dr. Jung also co-runs the Customer Insights Consultancy (CIC) Program with Dr. Stein in which they help students consult local businesses and organizations based on solid market research, benefiting both students and businesses tremendously. To help students enthusiastic about customer insights and analytics network with professionals, Dr. Jung founded the Cal Poly Pomona Market Research Club in 2013, and currently co-advises the club (now renamed as a Cal Poly Pomona Analytics and Marketing Insights (AMI) Club). 

These student success programs have resulted in many accolades for students. Dr. Jung’s students frequently present their works in various academic and professional conferences and case competitions, winning prestigious honors and awards and publishing in academic journals and conference proceedings. Center students have landed positions in some of the most prominent market research companies and brands in the world.

  • Jung, Jae Min, Kyeong Sam Min, Kristen R. Schiele, Anthony Kim, Jing Hu, Xin Liu, Curtis P. Haugtvedt, and James J. Kellaris (2022), “Cross-Cultural Differences in Social Media Use: Implications for International Social Media Marketing Strategy,” in The SAGE Handbook of Social Media Marketing, Annmarie Hanlon and Tracy Tuten, eds. Thousand Oaks, CA: SAGE, 30-57.
  • Min, Kyeong Sam, Jae Min Jung, and Kisang Ryu (2021), “Listen to their Heart: Why Does Active Listening Enhance Customer Satisfaction after a Service Failure,” International Journal of Hospitality Management, 96 (July), 102956. (Impact factor = 9.237).
  • Jung, Jae Min, Joseph M. Jones, Curtis P. Haugtvedt, and Somnath Banerjee (2000), “Consumer Response to State-of-Origin Labels: The Moderating Role of Residency,” the Journal of Consumer Marketing, 37 (7), 761-773. DOI: Rated “A” by ABDC Journal Quality List.
  • Min, Kyeong Sam, Jae Min Jung, Kisang Ryu, Curtis P. Haugtvedt, Sathiadev Mahesh, and John Overton (2020), “Timing of Apology After Service Failure: The Moderating Role of Future Interaction Expectation on Customer Satisfaction,” Marketing Letters, 31 (June), 217-230. DOI: (5-year impact factor = 2.137).
  • Myers, Jun and Jae Min Jung (2019), “The Interplay between Consumer Self-View, Cognitive Style, and Creative Visual Metaphors in Print Advertising,” Journal of Marketing Communications, 25 (3), 229-246. DOI:
  • Jung, Jae Min, Kyeong Sam Min, and Drew Martin (2017), “The Role of Reversal Theory in Digital Advertising,” in Digital Advertising: Theory and Research, Vol. 3, Shelly Rodgers and Esther Thorson, eds. Routledge, Taylor and Francis Group, 124-137.
  • Choi, Nak Hwan, Jae Min Jung, Tamir Oyunbileg, and Pianpian Yang (2016), “The Impact of Emotional Arousal Levels and Valence on Product Evaluations: From Regulatory Goal Perspective,” European Journal of Marketing, 50 (1/2), 78-99. DOI: (5-year impact factor = 2.69).
  • Jung, Jae Min, Hang Chu Hui*, Kyeong Sam Min, and Drew Martin (2014), “Does Telic/Paratelic User Mode Matter on the Effectiveness of Interactive Internet Advertising? A Reversal Theory Perspective,” Journal of Business Research, 67 (6), 1303-9. (h5-index = 94, #1 among marketing journals; 5-year impact factor = 4.11). DOI: [*MBA student]
  • Polyorat, Kawpong, Jae Min Jung, and Yun-Yong Hwang (2013), “Effects of Self-Construals on Consumer Assertiveness/Aggressiveness: Evidence from Thai and U.S. Samples,” Journal of Cross-Cultural Psychology, 44 (5), 738-747. DOI:
  • Min, Kyeong Sam, Drew Martin, and Jae Min Jung (2013), “Designing Advertising Campaigns for Destinations with Mixed Images: Using Visitor Campaign Goal Messages to Motivate Visitors,” Journal of Business Research, 66 (6), 759–764. (h5-index = 94, #1 among marketing journals; 5-year impact factor = 4.11). DOI:
  • Jung, Jae Min, Kyeong Sam Min, and James J. Kellaris (2011), “The Games People Play: How the Entertainment Value of Online Ads Helps or Harms Persuasion,” Psychology & Marketing, 28 (7), 661–681. (impact factor = 2.0). DOI:
  • Laufer, Daniel and Jae Min Jung (2010), “Incorporating Regulatory Focus Theory in Product Recall Communications to Increase Compliance with a Product Recall,” Public Relations Review, 36 (2), 147-151. [Authors equally contributed] (impact factor = 2.09). DOI: (Both authors contributed equally and their names are listed in random order.)
  • Jung, Jae Min, Kawpong Polyorat, and James J. Kellaris (2009), “A Cultural Paradox in Authority-Based Advertising Appeals,” International Marketing Review, 26 (6), 601-632. (5-year impact factor = 3.45). DOI:
  • Jung, Jae Min and James J. Kellaris (2006), “Responsiveness to Authority Appeals among Young French and American Consumers,” Journal of Business Research, 59 (6), 735-744. (h5-index = 94, #1 among marketing journals; 5-year impact factor = 4.11). DOI:
  • Choi, Nak Hwan, Andrea L. Dixon, and Jae Min Jung (2004), “Dysfunctional Behavior among Sales Representatives: The Impact of Supervisory Trust, Participation and Information Controls,” The Journal of Personal Selling and Sales Management, 24 (3), 181-198. [Authors equally contributed and their names listed in alphabetical order]
  • Jung, Jae Min and James J. Kellaris (2004), “Cross-national Differences in Proneness to Scarcity Effects: The Moderating Roles of Familiarity, Uncertainty Avoidance, and Need for Cognitive Closure,” Psychology & Marketing, 21 (9), 739-753. (impact factor = 2.0). DOI:

  • Co-advisor to Jarrod Griffin, Guillermo (“Billy”) Marquez, Jillian N. Munoz, and Mitchell A. Pickering, who won second place at 2020 GfK NextGen Data Science Hackathon, held March 20 – March 30, 2020, for the team’s proposed smart car tech product named, Guardian by Google., GfK Press Release.
  • Advisor to Cailin Kuchenbecker, Guillermo Marquez, and Mitchell Pickering, who won at the Business, Economics, and Public Administration track at the 8th Annual CPP Student RSCA Conference, Cal Poly Pomona, March 7, 2020 for research titled, “Should Business Faculty Encourage Their Undergraduate Students to Participate in Research?,” and earned a ticket to represent Cal Poly Pomona at the 34th Annual CSU Student Research Competition held April 24, 2020 at CSU East Bay.
  • Advisor to Christian Lindke, who was selected into 2012/2013 California State University Chancellor’s Doctoral Incentive Program (CDIP), for Ph.D. in Political Science at UC Riverside.
  • Advisor to Hang Chu (“Michel”) Hui: (a) Selected to be a Cal Poly Pomona student delegate to 26th Annual, CSU Student Research Competition held at California State University, Long Beach, May 5 – May 6, 2012 (2nd place in Business, Economics, and Public Administration category); (b) Presentation at Global Marketing Conference, Seoul, Korea, July 2012 (Honorable Mention Award for the Best Conference Paper); (c) Presentation at Direct Marketing Research Summit Conference, Las Vegas, October, 2012; (d) Published in Journal of Business Research, 67 (6), 1003-9.
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  • Member of INFORMS Society of Marketing Science, 2022-Present.
  • Member of American Marketing Association, 1997-Present.
  • Member of Association for Consumer Research, 1999-Present.
  • Member of Insights Association, 2012-Present (Executive Board member of Socal Chapter, 2015-2017). 
  • Editorial Review Board member of the Journal of Business Research, 2009–Present.
  • Editorial Review Board member of the Journal of Global Scholars of Marketing Science, 2009 – 2016.
  • Abstract Editorial Board of the Journal of Personal Selling and Sales Management, 2005– 011.
  • Ad hoc reviewer for the journals such as Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Marketing Letters, Journal of International Marketing, and International Marketing Review
  • Ad hoc reviewer for such conferences as American Marketing Association, Association for Consumer Research, Society for Consumer Psychology, DMA (Data and Marketing Association)’s Marketing Edge Research Summit.