Strategic Plan

The Collins College of Hospitality Management’s mission, vision, goals and values define our purpose and direction. Informed by broad community engagement, they anchor our work around student-centered growth, innovation and lasting impact.

Our Vision

The center for hospitality – connecting industry, education and community.

A young man in a gray suit stands beside an older woman wearing a green jacket at a formal event. They pose smiling in front of a decorative backdrop reading “The Wizards of Awe” and “Hospitality Uncorked 2024."

Our Mission

We cultivate careers, serve communities and inspire life-long leaders through hospitality learning and innovation.

Three people stand around a tall table collaborating on laptops in a modern indoor space. A woman gestures while speaking as a man and another woman look at their screens, conveying teamwork, discussion, and professional collaboration.

Our Values

  1. Collaboration and Relationships

    We invest in relationships and seek out collaborations across all constituencies.

  2. Inclusivity

    Diverse voices are valued and embraced.

  3. Career Readiness

    We cultivate career readiness through hands-on experiences and the development of a life-long learning mindset.

  4. Innovation

    We use our forward-thinking approach to pioneer innovation in the industry.

Our Goals

Three adults sit in a modern lounge area having a small group conversation. Two women and one man hold coffee cups while talking face to face, suggesting a professional or community networking discussion in a shared workspace.

Goal #1

Culture of Communication

The Collins College demonstrates a culture of consistent communication, focusing on clear, intentional, and open conversations.

A woman wearing a black blazer stands in a bright indoor space while an older man in a blue suit gently adjusts the shoulder of her jacket. Other people are visible in the background holding clothing, suggesting a professional styling.

Goal #2

Culture of Leadership

The Collins College fosters a culture of leadership at every level—developing students, staff, faculty, and alumni to be confident, capable, and leader-ready for growth and learning.

Three people stand around a table covered with folded clothing, snacks, small items, and printed materials during a busy classroom or workshop event. Other participants sit at tables in the background.

Goal #3

Elevate the CPP Brand Experience

The Collins College leads the CSU system in hospitality excellence through cutting-edge education, dynamic community collaboration, and innovative industry partnerships.

A culinary student wearing a white chef coat and black gloves carefully plates dishes along a stainless steel counter in a commercial kitchen. Rows of prepared plates extend into the background while another chef works behind them, highlighting hands-on culinary training and professional food preparation.

Goal #4

Embed Real-World Learning Across All Programs

The Collins College delivers experiential learning that prepares students for both immediate readiness and long-term career success.

A group of professionally dressed adults walk together through a modern outdoor shopping and entertainment district. Tall buildings, digital billboards, and storefronts line the walkway, conveying a confident, business-focused atmosphere in an urban setting.

Goal #5

Guide Students Toward Purposeful Career Pathways

The Collins College equips students with the skills and business acumen to chart purposeful career paths and lead with confidence and impact.