Alexander Mitchell

Alexander Mitchell

Assistant Professor, International Business and Marketing, College of Business Administration

Email

Phone number

909.869.4962

Office location

164-3080

Office hours

M W | 2:30PM – 4:00PM

Refereed Conference Presentations

(* denotes presenter)

  • Preiksaitis, Kimberley* and Alexander I. Mitchell* (2020). The Theater of Experience: Brand-Consumer Dynamics in Multimedium Environments. Association for Consumer Research North American Conference (October 2020), Paris, France. (Competitive Paper)
  • Wiebe, Jeffrey and Alexander I. Mitchell (2020). The Playful State: Government and Dynamic Market Shaping. Consumer Culture Theory Conference (July 2020) Leicester, UK. (Special Session Paper)
  • Mitchell, Alexander I.* and Lydia Chen Shah* (2020). Cultivating Sustainability: PolyCultural Entrepreneurship in Hybrid Organizations. Western Decision Sciences Institute Annual Conference (April 2020), Portland, USA. (Competitive Paper)
  • Mitchell, Alexander I.* and Kimberley Preiksaitis (2020). Creating and Managing Strategic Brand Performances. American Marketing Association Winter Academic Conference (February 2020), San Diego, USA. (Competitive Paper)
  • Preiksaitis, Kimberley*, and Alexander I. Mitchell (2019). Consuming Brand Performances. Future of Brands Conference (December 2019), Columbia University (Competitive Paper)
  • Thomas, Meredith Rhoads*, Alexander I. Mitchell, and Albert M. Muñiz Jr. (2019). Branding Community: The Cocreation of Neighborhood Brands. Future of Brands Conference (December 2019), Columbia University (Competitive Paper)
  • Thomas, Meredith Rhoads*, and Alex Mitchell* (2019). Co-creating Neighborhood Brands. Association for Consumer Research North American Conference (October 2019), Atlanta, USA. (Special Session Paper)
  • Mitchell, Alex, Jeff Wiebe*, and Jay M. Handelman (2018). Paradox and Dynamism: Exploring How the State Shapes Markets Disrupted by Innovations. American Marketing Association Winter Academic Conference (February 2018), New Orleans, USA. (Competitive Paper)
  • Mitchell, Alex* and Jay M. Handelman (2018). Imagination, Technological Change, and Market Development. American Marketing Association Winter Academic Conference (February 2018), New Orleans, USA. (Special Session Paper)
  • Mitchell, Alex* (2017). The World of Tomorrow: Technical Change and Market Development. Consumers and Consumption @ Yale Symposium (March 2017), New Haven, USA. (Invited Emerging Scholar)
  • Handelman, Jay M.*, Andrew N. Smith, and Alex Mitchell (2015). Consumer Movements: A Field Level Perspective. Consumer Culture Theory Conference (June 2015), Fayetteville, USA. (Special Session Paper)
  • Mitchell, Alex* and Jay M. Handelman (2015). The Structuring of Markets: A Field-Theoretic Investigation. Consumer Culture Theory Conference (June 2015), Fayetteville, USA. (Special Session Paper)
  • Mitchell, Alex, Judith Madill*, and Samia Chreim (2015). Marketing Strategy in the Context of Social Enterprise Dualities: Development of a Conceptual Model. World Social Marketing Conference (April 2015), Sydney, Australia. (Competitive Paper)
  • Mitchell, Alex* and Jay M. Handelman (2014). The Role of Ideology in Contesting Market-Based Institutional Arrangements. Association for Consumer Research North American Conference (October 2014), Baltimore, USA. (Special Session Paper)
  • Mitchell, Alex, Judith Madill*, and Samia Chreim (2014). Marketing Strategy in Canadian Social Enterprises. Social Marketing Advances in Research and Theory Conference (October 2014), Lake Louise, Canada. (Competitive Paper)
  • Mitchell, Alex, Judith Madill*, and Samia Chreim (2013). Marketing Strategy in Social Enterprise Organizations in Canada: A Structured Abstract. Academy of Marketing Science Annual Conference (May 2013), Monterey, USA. (Competitive Paper)
  • Mitchell, Alex* and Jay M. Handelman (2013). Foiled: Intractable Co-creation and Discourses of Power. Anthropology of Markets & Consumption Conference (March 2013), Irvine, USA. (Competitive Paper)
  • Mitchell, Alex and Judith Madill (2011). Where’s The Fun In That? Incorporating Fun into Social Marketing Programs. 2nd World Non-Profit and Social Marketing Conference (April 2011), Dublin, Ireland. (Short Competitive Paper and Poster; accepted but not presented)