Undergraduate Programs

Communication - Multimedia Journalism

Bachelor of Science – B.S. |
Undergraduate

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About the Program

Craft compelling stories that shape communities and inspire change. Multimedia journalism prepares you for roles in news, nonprofit, magazine, and digital media. Build a digital portfolio while mastering writing, video, and multimedia skills for diverse platforms and audiences.

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Multimedia Journalism

The Polytechnic Experience

Report on real-world issues and societal challenges through print, digital, video, and podcast storytelling. Build a portfolio while exploring public affairs, social justice, and investigative journalism. Gain hands-on skills to launch a meaningful career and make a difference in your community.

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Career Outcomes

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Social Media Manager

Creates and executes social media strategies to build brand presence and engage with online audiences.

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Multimedia Reporter

Transforms complex data into compelling visual stories through various media formats including video, audio, photography, and written content.

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Corporate Communications Specialist

Develops internal and external messaging strategies to support organizational goals.

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Digital Content Producer

Creates engaging multimedia stories combining text, video, and interactive elements for news platforms.

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Public Relations Manager

Develops and implements communication strategies to maintain positive and mutually beneficial relationships with organizations’ stakeholders.

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Crisis Communications Director

Manages organizational response during challenging situations to protect reputation and maintain stakeholder trust.

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Training and Development Manager

Designs and delivers communication-focused training programs for employees.

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Communications Research Analyst

Studies communication patterns and effectiveness to improve organizational messaging strategies.

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Video Journalist

Produces, shoots, and edits video news content for broadcast and digital platforms.

Courses

Cal Poly Pomona's Multimedia Journalism option in the Bachelor of Science in Communication prepares students for dynamic careers in news and media industries. The curriculum emphasizes essential skills in writing, reporting, video production, and multimedia storytelling. Students gain hands-on experience through courses such as News Practicum and Magazine Journalism, where they work directly with The Poly Post newspaper and the Bronco Guide magazine, honing their journalistic skills in a real-world setting. The option also covers the technical aspects of multimedia production, ensuring that graduates are well-prepared for editorial and supervisory roles across various media platforms, including news organizations and industrial publications. By combining theoretical knowledge with practical application, the Multimedia Journalism option provides students with a comprehensive skill set necessary for success in today’s evolving media landscape.

For the most up-to-date information on courses for this program, visit the course catalog or contact an advisor.

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Financial Aid & Scholarships

Patricia A. Kurtz Memorial Scholarship

Patricia A. Kurtz was an assistant professor in the Communication Department at Cal Poly Pomona from 1984 until her death in 1991. She received her master's degree in communication from Cal State Fullerton and was in the process of obtaining a Ph.D. from the University of Wisconsin. Professor Kurtz was actively involved with students, serving as advisor to Opus magazine and co-chairing COM...

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