About the Program
Drive strategic communication between organizations and stakeholders. Gain hands-on experience in campaign creation, crisis management, and digital engagement. Build expertise in messaging, media relations, and analytics through coursework, internships, and client projects.
The Polytechnic Experience
Tackle real-world challenges through campaign development, crisis simulations, and strategic planning. Gain hands-on experience with tools like social media management, data analytics, and multimedia creation. Work with real clients to build a portfolio that showcases your communication strategy skills.
Career Outcomes
Courses
Cal Poly Pomona's Public Relations option in the Bachelor of Science in Communication is tailored for students aiming to pursue careers in public relations, advertising, and human resource management. This option focuses on developing practical skills in creating and managing communications materials, including brochures, newsletters, and press kits. Students gain hands-on experience with state-of-the-art production equipment and engage in practical courses such as event planning and multimedia communication. This real-world experience is complemented by classes that cover the fundamentals of public relations strategies and techniques, preparing students to effectively manage public perceptions and communicate with various stakeholders. By blending theoretical knowledge with practical skills, the Public Relations option equips students to excel in diverse roles within the communications industry and beyond.
Financial Aid and Scholarships
Patricia A. Kurtz Memorial Scholarship
Patricia A. Kurtz was an assistant professor in the Communication Department at Cal Poly Pomona from 1984 until her death in 1991. She received her master's degree in communication from Cal State Fullerton and was in the process of obtaining a Ph.D. from the University of Wisconsin. Professor Kurtz was actively involved with students, serving as advisor to Opus magazine and co-chairing COM...
Get Involved
Public Relations Student Society of America
With a focus on professional development, Cal Poly Pomona's PRSSA chapter strives to help students obtain internships, network, and further their understanding of the public relations field.
