Apparel Merchandising and Management - Fashion Retailing
Bachelor of Science – B.S.
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Undergraduate
About the Program
Help shape culture and expression by bringing fashion to the masses. Through studying fashion retailing, you will be joining a $400 billion industry in the United States alone. Establish a broad foundation in the apparel field, covering topics from market research through product development, production, distribution and brand marketing. Then, begin advanced practice in retailing, wholesale operations and brand development and tailor your degree to your dream career.
The Polytechnic Approach
Learn to develop, manage and maintain a fashion brand. Use design principles to analyze displays in stores and their customer appeal. Study the supply chain and wholesaling. Then, put all those skills into practice with Apparelscapes, our on-campus apparel retail store, and internships with industry leaders. Hands-on education is a part of every step in achieving your degree and prepares you to be a leading candidate as you enter your career.
Career Outcomes
Courses
The Fashion Retailing option provides a comprehensive pathway into the global fashion industry. Specializing in fashion retail buying, marketing, digital commerce, and retail management, the program blends rigorous coursework with real-world applications and hands-on projects equivalent to two years of industry experience. Situated in Los Angeles County, a premier fashion hub, you will benefit from practical experiences including managing a campus retail store, developing clothing lines, and using advanced digital design labs. The curriculum prepares you for diverse roles in fashion retail, from entry-level positions to managerial roles. The program emphasizes personalized learning through small class sizes and significant faculty involvement, ensuring you receive tailored guidance and in-depth industry knowledge. With opportunities for internships with major brands, participation in industry tradeshows, and study abroad programs, you will be well-prepared to thrive in various facets of the fashion retail sector.
Financial Aid & Scholarships
The Apparel Merchandising & Management Scholarship
The AMM Scholarship recognizes students in the department who are academically strong and are pursuing their fashion career through polytechnic, learn by doing experiences.
Faculty Feature
Dr. Claire Whang's researches how new technology influences the way consumers think, feel and behave, including social media marketing, personalized advertising and voice shopping.Claire Whang Associate Professor, Department of Apparel Merchandising and Management