Fashion Design, Technology, and Management - Fashion Retailing
Bachelor of Science – B.S.
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Undergraduate
About the Program
Help shape culture by bringing fashion to the masses. Study fashion retailing in a $400 billion U.S. industry. Build a foundation in market research, product development, distribution and brand marketing, then focus on retail, wholesale or brand development to tailor your degree.
The Polytechnic Experience
Learn to develop and manage a fashion brand by applying design principles to analyze retail displays and customer appeal. Study supply chains and wholesaling, then gain hands-on experience through Apparelscapes, our on-campus retail store, and internships with industry leaders, preparing you to excel in your career.
Career Outcomes
Courses
Cal Poly Pomona's Fashion Retailing option in the Bachelor of Science in Apparel Merchandising and Management (AMM) option offers a comprehensive pathway into the global fashion industry. Specializing in fashion retail buying, marketing, digital commerce, and retail management, the program blends rigorous coursework with real-world applications and hands-on projects equivalent to two years of industry experience. Situated in Los Angeles County, a premier fashion hub, students benefit from practical experiences including managing a campus retail store, developing clothing lines, and using advanced digital design labs. The curriculum prepares graduates for diverse roles in fashion retail, from entry-level positions to managerial roles. The program emphasizes personalized learning through small class sizes and significant faculty involvement, ensuring students receive tailored guidance and in-depth industry knowledge. With opportunities for internships with major brands, participation in industry tradeshows, and study abroad programs, graduates are well-prepared to thrive in various facets of the fashion retail sector.
Financial Aid & Scholarships
The Apparel Merchandising & Management Scholarship
The AMM Scholarship recognizes students in the department who are academically strong and are pursuing their fashion career through polytechnic, learn by doing experiences.
Faculty Feature
Dr. Claire Whang's researches how new technology influences the way consumers think, feel and behave, including social media marketing, personalized advertising and voice shopping.Claire Whang Associate Professor, Department of Apparel Merchandising and Management