Kang Hoon Sung

Office: Building 1-326
Phone: 909-869-3541
Email: kanghoonsung@cpp.edu

Kang Hoon Sung (Ph.D., University of Florida) is an Associate Professor of Communication. He teaches in the Public Relations and Organizational Communication options.

Professor Sung’s research focuses on online strategic communication and corporate social responsibility. He received his B.A. (English Language and Literature) from Korea University and M.A. (Public Relations) and Ph.D. (Mass Communications) from the University of Florida. Professionally, Professor Sung has worked as a PR consultant for various multinational companies such as Boeing, MasterCard, Bacardi and Outback Steakhouse.

Professor Sung teaches:

Communication Theory
Communication Research
Persuasion
PR Case Studies
PR Campaigns

Sample Publications:

Kim, S., Rim, H., Sung, K. (in press). Online engagement of active communicative behaviors and news consumption on Internet portal sites, Journalism.

Kim, S., Sung, K., Ji, Y., Xing, C, & Qu, J. (2020). Online Firestorms in Social Media: Comparative Research Between China Weibo and US Twitter, Presented at the AEJMC, San Francisco, August.

Sung, K., Kim, S. (in press). Do Organizational Personification and Personality Matter? The Effect of Interactivity and Conversational Tone on Relationship Quality in Social Media, International Journal of Business Communication.

Sung, K., Rim, H., & Kim, S. (2018). News Frames during Former President Park Scandal and Public Reaction. Presented at the AEJMC, Korean American Communication Association Referred Research Session, Washington D.C., August.

Sung, K. (2017). The Effect of Interpersonal Approaches of Communication based on Organization’s Prior Perceived CSR Associations. Presented at the AEJMC, Public Relations division, Chicago, August.

Sung, K. & Lee, M. (2015). Do online comments influence the effect of a user-generated content? Effects of online comments based on individuals’ prior attitudes, Journal of Psychology, 149(4), 325-338.

Kim, S., Kim, S., & Sung, K. (2014) How Fortune 100 companies use Facebook: Corporate ability versus social responsibility, Journal of Communication Management, 18(4), 343-362.

Sung, K. & Kim, S. (2014). I want to be your friend: The effects of organizations’ interpersonal approaches on
social networking sites, Journal of Public Relations Research, 26 (3), 235-255.

Kim, S. & Sung, K. (2014). Revisiting the effectiveness of base crisis response strategies in comparison of
reputation management crisis responses. Journal of Public Relations Research, 26 (1), 62-78.

Sung, K. (2014). The Effect of Interactivity and Conversational Tone on Organizations’ Personification and
Perceived Relationship Investment. Presented at the International Communication Association, Seattle, May.
*Best Faculty Paper (Top Five) in Public Relations Division