Computer Information Systems


Google Analytics

In CIS 3650 Web and Mobile Analytics, students will work through 8 modules encompassing Google Analytics 4, Google Tag Manager, Data/Looker Studio, and various relevant topics, including SEO, SEM, Regular Expression, Attribution Models, etc., to master the knowledge and skills. Following this, they will take the Google Analytics certificate exam to assess their proficiency. Their exam score accounts for 20% of their course grade. They will need an 80% or better score on the exam to earn the certificate. Upon successful completion, they will be awarded the Google Analytics certificate, which they can proudly showcase on their LinkedIn profiles.