Center for Customer Insights and Digital Marketing

The Team

The Center for Customer Insights and Digital Marketing Team

Director

Dr. Jae Min Jung

Founding Director

Faculty Advisors

Dr. Randy Stein

Advisor and CIC Program Collaborator

Dr. Tarique Hossain

Advisor 
Specialty: Marketing Science 

Dr. Carsten Lange

Advisor 
Specialty: Machine Learning 

Dr. Shih-Tang Hwu

Advisor
Speciality: Econometrics and Market Forecasting

Dr. Lin Ong

Advisor
Speciality: Consumer Vulnerability

Dr. Frank Lin

Advisor
Speciality: Econometrics Modeling, Text Mining, Marketing Strategy

Dr. Kelly Min

Advisor
Speciality: Services Marketing and Operational Analytics

Professional Advisory Board

Ram Iyer

Advisory Board Chair (2024-2025)

Carlos Garcia

Advisory Board Member

Dave Ramos

Advisory Board Member

Erantzeri Corona

Advisory Board Member

Graduate Fellows

Jarrod Griffin

Marketing Analytics Specalist

Ceren Ünal

Brand Community Engagement Specialist

Center Alumni Members

  • Ally Nguyen (Undergraduate, Computer Information Systems, Summer 2023 –Fall 2023), Web Design and Media Analytics Specialist I, Junior Marketing Scientist, and Research Assistant.
  • Ethan Palisoc (Undergraduate, Marketing, Summer 2023 – Fall 2023), Customer Relationship Management Specialist I, Web Analytics & Text Mining Specialist I, Research Assistant.
  • Madeline Myers (Undergraduate, Marketing, Spring 2023 – Fall 2023), Customer Insights Analyst and Research Assistant.
  • Adrian Cruz (Undergraduate, Computer Information Systems, Fall 2022 – Spring 2023), Customer Relationship Management Specialist, Web Analytics Specialist, and Research Assistant.
  • Mitchell Robinson (Undergraduate, Technology and Operations Management, Fall 2021 – Spring 2023)
  • Kyle Chao (Undergraduate, Political Science, Fall 2022 – Winter 2023)
  • Alfred Munoz (Undergraduate, Computer Information Systems, Fall 2022)
  • Cameryn Sandvik (Undergraduate, Psychology, Fall 2022)
  • Sydney Kallmann (Undergraduate, Management and Human Resources, Fall 2022)
  • Steven Okuhara (Undergraduate, Marketing, Spring 2022 – Fall 2022), Account Executive at Radancy.
  • Matheus Cordeiro (Graduate, MS in Business Analytics, Fall 2021 – Summer 2022)
  • Philip Tong (Undergraduate, Computer Information Systems, Spring 2022)
  • Ethan Liu (Undergraduate, Computer Information Systems, Spring 2022)
  • Gene Deng (Undergraduate, Marketing, Spring 2022)
  • Jeffrey Hsu (Undergraduate, Marketing, Summer 2021 – Spring 2022), Social Media Specialist at Los Angeles Police Protective League.
  • Grant Chic (Undergraduate, Digital Marketing, Spring 2020 Winter 2022)
  • Claire Son (Undergraduate, Communications, Public Relations, Fall 2020 Fall 2021)
  • Hallie Huang (Undergraduate, Computer Information Systems, Spring 2021 – Fall 2021)
  • Joseph Lee (Undergraduate, Computer Information Systems, Spring 2021 – Fall 2021)
  • Jillian Munoz (Undergraduate, Psychology, Fall 2019 Fall 2021) 
  • Wendy Sujarit (Undergraduate, Finance, Summer 2021), Financial Analyst at Crossroads Equipment Lease and Finance.
  • Kanwarpreet Singh (Graduate, MS in Business Analytics, Spring 2021), IT Project Manager at KAL FREIGHT INC.
  • Alan Pham (Undergraduate, Marketing, Spring 2021)
  • Aksha Baratan (Undergraduate, Hospitality major with Entrepreneurship minor, Spring 2021), Assistant Event Planner at The RANCH Restaurant & Saloon.
  • Rachel Cifranic (Graduate, Economics, Spring 2021)
  • Cailin Kuchenbecker (Graduate Student, MBA, Fall 2019 – Spring 2021; Undergraduate, Communications major with Marketing minor, Summer 2017 – Summer 2018), Ph.D. Program, Chapman University. 
  • Patrick Ogaz (Undergraduate, Computer Information Systems, Spring 2020 – Fall 2022), Associate Digital Analyst at Tinuiti.
  • Andrea Escobar Vara (Undergraduate, Promotional Marketing, Summer 2020 – Fall 2022), Senior Associate at Material+.
  • Huy Tran (Graduate student, MSBA, Fall 2020 – Spring 2021), System Analyst at UNIS Fulfillment and Transportation.
  • Sebastian Hernandez (Undergraduate, Market Research, Fall 2020 – Fall 2022)
  • Jarrod Griffin (Undergraduate, Computer Information Systems, Fall 2019 – Winter 2021), RDN.
  • Inigo D. Padernal (Undergraduate, Computer Information Systems, Fall 2020), Operations Analyst at StarMicronics. 
  • Sarah Borsaly (Undergraduate, Computer Information Systems, Spring 2020 – Fall 2020), Business Analyst at Amazon.
  • Sanika Gavankar (Undergraduate, Finance/Economics, Fall 2020)
  • Daniel Chow (Undergraduate, Economics, Spring 2020 – Summer 2020) 
  • Jacob Linao (Undergraduate, Computer Information Systems, Spring 2020 – Summer 2020), Master’s degree, University of California, Irvine. 
  • Samuel Lee (Undergraduate, Computer Information Systems, Spring 2020 – Summer 2020), Project Analyst at QR. 
  • Alexander Phankaeo (Graduate student, MBA, Spring 2019), Research Technician and Data Analyst at CSU Dominguez Hills.
  • Guillermo Marquez (Undergraduate, Marketing, Spring 2019 – Spring 2020), Global Data Collection Manager at Lieberman Research Worldwide.
  • Mitchell Pickering (Undergraduate, Computer Information Systems, Fall 2019 – Spring 2020), DevOps Engineer at ADP.
  • Stephanie Munoz (Undergraduate, Finance, Summer 2019 – Present), Audi Associate at Eide Bailly LLP.
  • Gary Stahlhoefer (Undergraduate, Marketing, Summer 2019 – Fall 2019), Los Serranos Country Club.
  • Prathista Annapareddi (Undergraduate, Computer Science, Fall 2019)
  • Alison T. Arcos (Undergraduate, Accounting, Spring 2019 – Summer 2019)
  • Ryan Xu (Undergraduate, Communications, Spring 2019)
  • Susan Thwe (Undergraduate, Management and Human Resources, Spring 2019), HR Specialist at MUFG.
  • Ana E. Garcia  (Undergraduate, Finance and Real Estate, Spring 2019), Financial Analyst at Raytheon.
  • Jane Y. Kim (Undergraduate, Marketing, Spring 2017 – Spring 2018), Business Analyst at NASA Jet Propulsion Laboratory. 
  • Maverick C. Siragusa (Undergraduate, Marketing, Fall 2018 – Spring 2019), Contract Specialist at U.S. Army.
  • Junlin Liang (Undergraduate, Accounting, Spring 2018 – Fall 2018), Tax Intern at RSM.
  • Erin A. Walton (Undergraduate, Communication, Spring 2018 – Fall 2018), Guest Relations Hostess at Disneyland Resort.
  • Mahta Mirzaeiramin (Undergraduate, Marketing, Summer 2017 – Summer 2018), Market Research Specialist at Farmers Insurance.
  • Ilya Eremin (Undergraduate, Economics major with TOM minor, Summer 2017), Integrated Scheduling Specialist at Boeing.
  • Quynh T. Le (Undergraduate, Marketing, Spring 2017 – Summer 2018), AI Research Resident at VinAI Research.
  • Nazareth L. Zezaghian (Undergraduate, Marketing, Winter 2017), Anheuser-Busch.
  • Matthew R. Vela (Undergraduate, Finance, Fall, 2016 – Spring 2017), Accountant AR at LIBERTY Dental Plan.
  • William R. Atienza (Undergraduate, Sociology, Summer 2016), Ph.D. Program, University of Washington.
  • Casandra Perez (Undergraduate, Marketing, Summer 2016), Retail Associate at Target.
  • William P. O’Connell (Undergraduate, Marketing, Summer 2016), Lieberman Research Worldwide. 
  • Kelvin Ta (Undergraduate, Computer Information Systems, Summer 2016)
  • Cindy Lopez (Undergraduate, Marketing, Spring – Summer, 2016), Research Manager at Phoenix Marketing International.
  • Sheryl Pu (Undergraduate, International Business, Spring – Fall, 2016), Programmatic Associate at Publicis Health Media.
  • Sarah Rierson (Undergraduate, Technology and Operations Management, Spring 2016), Director of Marketing at First West Financial. 
  • Marisa E. Rodriguez (Undergraduate, Psychology with Business minor, Spring 2016)
  • Nicolas Luevano (Undergraduate, Marketing, Spring 2016), Software Engineer at ChowNow.
  • Kelly Tolle (Undergraduate, Marketing, Winter 2016), The Search Agency.
  • Irvin Lopez (Undergraduate, Marketing, Winter 2016)
  • Vanessa Villa (Undergraduate, Marketing, Summer 2015)
  • Marion Barletta (Undergraduate, Marketing, Summer 2015), Paid Social Specialist at Tinuiti.
  • Sarah Angelia (Undergraduate, Marketing, Winter 2015 – Spring 2015), Makeup Artist at Sarah Angelia Artistry.
  • Ana Huerta (Undergraduate, International Business with a minor in Marketing, Spring 2015), Operations Analyst at Sony Pictures Entertainment.
  • Jae Y. Jung (Undergraduate, Computer Information Systems, Spring 2015 – Spring 2017), Consultant/Developer at Independent IT Support and Web Development.
  • Armand Yerjanian (Undergraduate, Finance, Spring 2015), Co-Founder at Illuria Security.
  • Janna Esguerra (Undergraduate, Psychology with a minor in Marketing, Spring 2015), Campaign Manager at Jack in the Box.
  • Ashley Lam (Undergraduate, Marketing, Spring 2015), Social Media Manager at Linktree.
  • Amanda Smiley (Undergraduate, Marketing with a minor in Hospitality, Winter 2015 – Spring 2015), Director VOC at Travelers.
  • Ashish Hingle (Undergraduate, Computer Information Systems, Winter 2014), Ph.D. Candidate, at George Mason University.
  • Candace Chen (Undergraduate, International Business, Winter 2014), Founder of Fluv.
  • Maria Castro (Undergraduate, Marketing, Spring 2014), Sales & Marketing Manager at Employee Force Provider.
  • Steven Nguyen (Undergraduate, International Business, Spring 2014 – Summer 2014).
  • Tyler Roth (Undergraduate, Computer Information Systems, Spring 2014), System Engineer at Atlas Technica.
  • Victor Moreno (Undergraduate, Economics, Spring 2014)
  • Leilani Schelstrate (Undergraduate, Marketing, Spring 2014), Institutional Process and Assessment Specialist III at Jet Propulsion Laboratory.
  • Raphael Sien (Undergraduate, Marketing, Spring 2014 – Summer 2014), Customer Success Associate at mTab.
  • Tiffany Tran (Undergraduate, Marketing, Spring 2014 – Summer 2014 ), Senior Analyst at Salesforce.
  • Somi Kang (Undergraduate, Marketing with a minor in Operations Management, Spring 2013 – Spring 2014), Communicus, Inc.
  • Jenny Yeon (Undergraduate, Management and Human Resources, Spring 2013 – Spring 2014), Senior Director at Kantar MaPS.
  • Ashley Barriteau (Undergraduate, International Business, Summer 2013, Spring 2014), Marketing Manager at REUZEit Inc.
  • Khoan Tang (Undergraduate, International Business, Summer 2013), Business Relationship Manager at JP Morgan Chase Bank.
  • Hoang Nguyen (Undergraduate, International Business, Summer 2012 – Spring 2013), Market Research Consultant/Analyst at Market Analytics International, Inc.
  • Wendy Brown (Undergraduate, Marketing, Summer 2012 – Spring 2013), Director of Sales and Marketing at Courthouse News Services.
  • Gabriel Perez (Undergraduate, Marketing, Summer 2012 – Winter 2013), NCC Media.
  • Michel Hui (MBA, Marketing concentration, 2011), R&I Analyst, Research & Innovation at Logix Federal Credit Union.
  • William Chan (Undergraduate, Marketing, Winter 2011), Sr. Client Success Executive at adHere, Inc.
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