Center for Customer Insights and Digital Marketing

The Team

The Center for Customer Insights and Digital Marketing Research Team

Dr. Jae Min Jung

Director
Specialty: Consumer Behavior & Customer Analytics

Dr. Randy Stein

Advisor and Customer Insights Consulting Program Collaborator
Specialty: Consumer Psychology & Insights

Dr. Kristen R Schiele

Advisor
Specialty: Digital Marketing

Dr. Carsten Lange

Advisor
Specialty: Machine Learning

Dr. Mehrdad Koohikamali

Advisor
Specialty: Text Mining and Analytics

Dr. Tarique Hossain

Advisor
Specialty: Conjoint Analysis

Dr. Shih-Tang Hwu

Advisor
Specialty: Econometrics and Market Forecasting.

Cailin Kuchenbecker

Customer Insights & Implementations | Research Lead

Jillian Munoz

Social Media Marketing and Analytics Specialist | Research Associate

Jarrod Griffin

Junior Marketing Scientist | Customer Experience Analyst | Web Design and Media Analyst | Research Associate

Patrick Ogaz

Corporate and External Relations Specialist | Research Assistant

Grant Chic

Web Design & Media Analytics Specialist | Research Assistant

Sarah Borsaly

Web Analytics & Text Mining Specialist | Research Assistant

Andrea Escobar Vara

Customer Relationship Management Specialist | Research Assistant

Claire Son

Research Assistant

Sanika Gavankar

Research Assistant

Inigo D. Padernal

Research Assistant

Sebastian Hernandez

Research Assistant

Current Members

  • Cailin Kuchenbecker (Graduate Student, MBA, Fall 2019 - Present; Undergraduate, Communications major with Marketing minor, Summer 2017 – Summer 2018)
  • Jillian Munoz (Undergraduate, Psychology, Fall 2019 - Present; Vice President/ Director of Professional Community Engagement of Analytics and Marketing Insights Club: Spring 2020)  
  • Jarrod Griffin (Undergraduate, Computer Information Systems, Fall 2019 - Present; Spring 2020; Director of Professional Development of Analytics and Marketing Insights Club: Spring 2020)
  • Patrick Ogaz (Undergraduate, Computer Information Systems, Spring 2020 - Present; President of Analytics and Marketing Insights Club: Spring 2020)
  • Sarah Borsaly (Undergraduate, Computer Information Systems, Spring 2020 - Present)
  • Grant Chic (Undergraduate, Promotional Marketing, Spring 2020 - Present)
  • Andrea Escobar Vara (Undergraduate, Promotional Marketing, Summer 2020 - Present)
  • Huy Tran (Graduate student, MSBA, Fall 2020 - Present)
  • Claire Son (Undergraduate, Communications, Public Relations, Fall 2020 - Present)
  • Sanika Gavankar (Undergraduate, Finance/Economics, Fall 2020 - Present)
  • Inigo D. Padernal (Undergraduate, Computer Information Systems, Fall 2020 - Present)
  • Sebastian Hernandez (Undergraduate, General Marketing, Fall 2020 - Present)

Alumni Members

  • Daniel Chow (Undergraduate, Economics, Spring 2020 - Fall 2020)
  • Jacob Linao (Undergraduate, Computer Information Systems, Spring 2020 - Summer 2020)
  • Samuel Lee (Undergraduate, Computer Information Systems, Spring 2020 - Summer 2020)
  • Alexander Phankaeo (Graduate student, MBA, Spring 2019).
  • Guillermo Marquez (Undergraduate, Marketing, Spring 2019 - Spring 2020. Vice President of Market Research Club: Fall 2019; President of Analytics and Marketing Insights Club: Spring 2020), Lieberman Research Worldwide.
  • Mitchell Pickering (Undergraduate, Computer Information Systems, Fall 2019 - Spring 2020).
  • Stephanie Munoz (Undergraduate, Finance, Summer 2019 - Present), Student.
  • Gary Stahlhoefer (Undergraduate, Marketing, Summer 2019 - Fall 2019. President of Market Research Club: Fall 2019), Los Serranos Country Club.
  • Prathista Annapareddi (Undergraduate, Computer Science, Fall 2019), Student.
  • Alison T. Arcos (Undergraduate, Accounting, Spring 2019 - Summer 2019), Student.
  • Ryan Xu (Undergraduate, Communications, Spring 2019), Student.
  • Susan Thwe (Undergraduate, Management and Human Resources, Spring 2019), Student.
  • Ana E. Garcia  (Undergraduate, Finance and Real Estate, Spring 2019), Southern California Edison (SCE).
  • Jane Y. Kim (Undergraduate, Marketing, Spring 2017 - Spring 2018. President of Market Research Club: Spring 2019), Student.
  • Maverick C. Siragusa (Undergraduate, Marketing, Fall 2018 – Spring 2019. Senior Vice President of the Market Research Club: Spring 2019 ), U.S. Army.
  • Junlin Liang (Undergraduate, Accounting, Spring 2018 – Fall 2018), San Bernardino County.
  • Erin A. Walton (Undergraduate, Communication, Spring 2018 – Fall 2018), Student.
  • Mahta Mirzaeiramin (Undergraduate, Marketing, Summer 2017 – Summer 2018), Lieberman Research Worldwide.
  • Cailin M. Kuchenbecker (Graduate, Masters of Business Administration, Fall 2019 - present; Undergraduate, Communications major with Marketing minor, Summer 2017 – Summer 2018), Center for Customer Insights and Digital Marketing.
  • Quynh T. Le (Undergraduate, Marketing, Spring 2017 – Summer 2018. President of Market Research Club: June 2017 - June 2018), Breakthrough Research
  • Nazareth L. Zezaghian (Undergraduate, Marketing, Winter 2017), Anheuser-Busch.
  • Matthew R. Vela (Undergraduate, Finance, Fall, 2016 – Spring 2017), Candela Corporation.
  • William R. Atienza (Undergraduate, Sociology, Summer 2016), Ph.D. Program, University of Washington.
  • Casandra Perez (Undergraduate, Marketing, Summer 2016), Student.
  • William P. O’Connell (Undergraduate, Marketing, Summer 2016), Lieberman Research Worldwide. 
  • Cindy Lopez (Undergraduate, Marketing, Spring - Summer, 2016), Kantar Added Value.
  • Sheryl Pu (Undergraduate, International Business, Spring-Fall, 2016. Vice President of Communications of Market Research Club: 2016 - June 2017),  Graduate Student.
  • Kelly Tolle (Undergraduate, Marketing, Winter 2016. President of Market Research Club: March 2015 - July 2015),  The Search Agency.
  • Irvin Lopez (Undergraduate, Marketing, Winter 2016).
  • Marion Barletta (Undergraduate, Marketing, Summer 2015),  Hearts & Science.
  • Jae Y. Jung (Undergraduate, Computer Information Systems, Spring 2015 – Spring 2017).
  • Ana Huerta (Undergraduate, International Business with a minor in Marketing, Spring 2015. President of Market Research Club: July 2016 - June 2017.),  Sony Pictures Entertainment.
  • Armand Yerjanian (Undergraduate, Finance, Spring 2015),  The TCW Group.
  • Janna Esguerra (Undergraduate, Psychology with a minor in Marketing, Spring 2015),  WaBa Grill Franchise Corp.
  • Rebeca Barreiro (Undergraduate, Finance, Spring 2015),  FIJI Water.
  • Ashley Lam (Undergraduate, Marketing, Spring 2015),  The Walt Disney Company.
  • Sarah Angelia (Undergraduate, Marketing, Winter 2015 – Spring 2015. President of Market Research Club: July 2015 - July 2016), Sarah Angelia Artistry.
  • Amanda Smiley (Undergraduate, Marketing with a minor in Hospitality, Winter 2015 – Spring 2015. President of Market Research Club: March 2015 - July 2015), Lieberman Research Worldwide.
  • Ashish Hingle (Undergraduate, Computer Information Systems, Winter 2014),  Office of Undergraduate Research.
  • Candace Chen (Undergraduate, International Business, Winter 2014), Founder of Fluv.
  • Leilani Schelstrate (Undergraduate, Marketing, Spring 2014), Jet Propulsion Laboratory.
  • Raphael Sien (Undergraduate, Marketing, Spring 2014−Summer 2014. July 2014 - March 2015. President of Market Research Club: July 2014 - March 2015),  mTab.
  • Tiffany Tran (Undergraduate, Marketing, Spring 2014−Summer 2014 ), Netflix.
  • Somi Kang (Undergraduate, Marketing with minor in Operations Management, Spring 2013–Spring 2014. Vice President of Communications of Market Research Club: July 2013 - March 2015), Communicus, Inc.
  • Jenny Yeon (Undergraduate, Management and Human Resources, Spring 2013−Spring 2014. President of Market Research Club: July 2013 - July 2014), Kantar MaPS
  • Ashley Barriteau (Undergraduate, International Business, Summer 2013, Spring 2014), Vervent
  • Khoan Tang (Undergraduate, International Business, Summer 2013), JP Morgan Chase Bank.
  • Hoang Nguyen (Undergraduate, International Business, Summer 2012−Spring 2013 Vice President of Communication of Market Research Club: January 2013 - June 2013), Market Analytics International, Inc.
  • Wendy Brown (Undergraduate, Marketing, Summer 2012 –Spring 2013. Founding President of Market Research Club: January 2013 - March 2013), Courthouse News Services.
  • Gabriel Perez (Undergraduate, Marketing, Summer 2012 – Winter 2013), NCC Media.
  • Michel Hui (MBA, marketing concentration, 2011), Logix Federal Credit Union.
  • Maha Ghosn (Lab Administrator, MBA, marketing concentration, Spring & Summer, 2011), Instructor and consultant.
  • William Chan (Undergraduate, Marketing, Winter 2011), QuinStreet.