Don B. Huntley College of Agriculture

The Business and Technology of Fashion

View our AMM Video

Degrees Offered

Graduate with a Bachelor of Science in Apparel Merchandising and Management with an option in

  • Apparel Production, or
  • Fashion Retailing, or
  • Textiles (starting Fall 2018)

Follow this link for information on:

  • Curriculum (course) requirements
  • Course descriptions
  • Order to take courses (roadmaps)
  • On-line offerings/Distance learning
  • Minor in AMM
  • Certificates in AMM

Student and Faculty Success

Visit this page to read about:

  • student scholarship and award winners, entrepreneurs and alumni
  • faculty achievements

For Incoming Freshmen and Transfers

Real World Learning

It’s all about Learn-By-Doing in every aspect of Apparel Production and Fashion Retailing. Follow this link for information on:

  • Hands-on learning
  • Senior capstone micro-businesses
  • Undergraduate research
  • And much more

View our AMM brochure - download and fold in half


Industry Recognition

American Apparel & Footwear Association (AAFA) Endorsement

The AMM degree is one of 13 colleges that has been endorsed by the industry trade association AAFA

View our rankings amongst other fashion merchandising colleges.

#28 nationally (top 15% of schools considered)

#20 nationally among public schools and colleges

#4 in the West

AMM is the highest rated fashion merchandising program at a public school in California on all 3 lists.