International Business and Marketing


The IBM department faculty directly support several Centers here at the College of Business Administration.

Center for Consultative Selling

The CCS creates opportunities for all students to earn the discipline of sales, through a polytechnic education, industry partnership, and applied research in sales and sales management.

Center for Customer Insights and Digital Marketing

Center for Customer Insights and Digital Marketing aims to (1) advance our knowledge of consumer behavior in the digital economy through cutting-edge research within and across disciplines, (2) offer innovative, experiential educational programs/models that contribute to the production of the finest, next-generation customer insights and digital marketing professionals, and (3) partner with businesses to solve marketing problems about their customers (consumers and business buyers).

Center for Entrepreneurship and Innovation

The CEI is created to inspire, teach and integrate entrepreneurial thinking into students' lives. We strive to launch new ventures and to help existing businesses grow. We serve not only the students of the College of Business Administration but all of the students at Cal Poly Pomona. This includes industry projects, the Bronco Startup Challenge, and an Entrepreneurial Training Program.



NASA CPP Business Startup Program

NASA-CPP is a business startup program, led by Cal Poly Pomona faculty, creating new products based on NASA technologies and faculty inventions. We provide a unique multidisciplinary learning experience for  students from five different colleges and twelve different departments.

Global Leadership Initiative

Other centers and labs

Click here for a full list of CBA Centers and Labs.