International Business and Marketing


Internships are a great way for CPP students to "learn by doing," by gaining real world experience and college credit at the same time. Internships can be completed through external businesses or (for students interested in Insights) the CCIDM. After pre-approval, students can register for the internship class: IBM 4410. Please read carefully so all required steps are completed.


Internship meeting for Spring 2024

Please attend the Zoom meeting using your CPP account:

Thursday,  January 25, 2023
12:00 p.m. - 12:50 p.m.

Join Zoom Meeting

Meeting ID: 822 253 3768

Before registration

Before you register in the internship class, please make sure:

  1. You have an internship offer.
  2. The internship is related to your major (IB or MKT), or business in general.
  3. If you are using your current job to fulfill internship class requirements, you can not get credit for the same job for more than one semester unless you have new responsibilities and new learning goals for this position.
  4. The business/organization procures and maintains General Liability Insurance or Workers' Compensation coverage for the interns.

Instructor consent

Academic Internships are by instructor consent and require permission codes. You need to secure an internship, have your employer initiate a partnership with CPP (see documents listed below), and provide information about your internship position to the instructor by filing out a form (link) in order to get the permission code from the instructor. You will receive a response within a week after completing all required steps. Please email the instructor (Dr. Jing Hu) if you need it sooner. 

Documents required before registration

You need to visit BroncoSERV Site to see if your employer is listed as an existing site. If this is a new employer that is not active in BroncoSERV, you’ll need to ask your employer to make a Request to Initiate Partnership and start from there. Recommended timeframe to ensure timely process is to have this completed 2-4 weeks prior to the start of your internship. One week before the registered semester starts, your instructor will email you regarding other course requirements. 

Course information for IBM 4410

The syllabus will be posted on Canvas course website. It includes policies regarding IBM 4410, as well as information required to earn course credit for the internship in marketing and international business. Please meet all assignment deadlines listed in this syllabus. Failure to do so will prevent you from earning credit for your internship.

Supervising instructor information

Professor: Dr. Jing Hu
Office: 164-3087
Phone: (909) 869-2442

Course description

Faculty-supervised on-the-job educational experience in the real-world marketing management environment. Allocation of unit credit is dependent upon the nature of the work done, the level of responsibility and the number of hours worked. Total credit limited to 6 units, with a maximum of 3 units per semester for IBM 4410. Please make sure all preapproval criteria are met before registration.

Registration information

If you wish to receive academic credit for your internship, you need to enroll in the internship class IBM 4410. For each academic credit hour, you are expected to work 6 hours per week for 16 weeks (100 hours total). You should enroll in the section (i.e., Section 1, 2, or 3) that corresponds to the number of hours worked each week based on a 16-week schedule, as follows:

Hours Required
Section Hours per week in
Fall/Spring semesters (16 weeks)
Hours per week in
Summer (10 weeks)
Units earned
01 6-11 hours of work 10-19 hours of work 1
02 12-17 hours of work 20-29 hours of work 2
03 18+ hours of work 30+ hours of work 3


Assignments and grading (check Canvas for details)

  • Mandatory meeting: Students must attend one of the mandatory internship meetings at the beginning of the semester. Failure to do so will result in being dropped from the class.
  • Internship learning plan, release of liability, and visual/audio image release form (due by the second week of the semester): You must complete these three forms online at Cal Poly Pomona BroncoSERV after you are registered. This assignment will not be graded, but it must be completed and submitted by the deadline. Late submissions will not be accepted for any reason, and you will receive an F for the course.
  • Internship report: Students must complete a report on the internship experience, describing accomplishment of the learning plan, specifically addressing your objectives. This assignment must be five pages long, in the following format: double-spaced, single-sided, Times New Roman font, 12-point font size, 1-inch margins all around. Remember, this is a business paper that must be written in a concise style using headings, subheadings and bullet points. You will lose points if you do not use the correct format.
  • Supervisor evaluation: Supervisors must complete an evaluation form on the intern's performance. The required form is posted on Canvas course website.


Academic Internship In-Person Placement Guidelines

CPP students may participate in on-site in-person internship activities in the State of California provided the student and the organization follow current Federal, State, and County public health guidelines effective May 19, 2020. Students and organizations will be required to submit evidence they are in compliance with public health guidelines in BroncoSERV.


Academic Internship Policies