Apparel Merchandising and Management

About This Major

View Highlights of our program on our Facebook page and in our Flickr photo albums.  AMM is a very busy program!


Why Choose an Apparel Production, Fashion Retailing or Textiles Career?

  • Work in a dynamic, fast-paced global business
  • Combine a love of fashion with business and technology expertise
  • Choose from numerous creative and analytical positions
  • Live and work in a variety of US and international locations
  • Enjoy working with a product that expresses the "real you"
  • Work for major labels such as: Nike, Quiksilver, Guess, Polo Ralph Lauren, Tommy Hilfiger, Nautica, Adidas, Van's, Patagonia, Levi's, Hanes, Fabletics, TOMS, Victoria's Secret and Lucky Brand
  • Work for major retailers like: Target, Macy's, Nordstrom, Kohl's, H&M, Forever 21, PacSun, Anthropologie, Ross Stores, TJMaxx (TJX), Hot Topic,  Uniqlo, Torrid, Disney,  Windsor
  • Or work for related fields of fashion publishing, public relations, software development, market research, retail mall management

Why Choose AMM at Cal Poly Pomona?

  • Los Angeles is a major international fashion center
  • AMM curriculum is comprehensive - learn everything about the fashion industry
  • AMM learning activities are interdisciplinary, real world experiences
  • AMM hands-on projects are equal to two years of work experience
  • AMM graduates can enter the industry in a variety of positions such as: product design and development, production management, marketing and promotion, wholesaling, buying, visual merchandising, retail management, e-commerce, research and education
  • AMM graduates can pursue managerial level positions
  • AMM students choose an area of specialization in the major, either: apparel production option (apparel product development, technical design and production), fashion retailing (fashion retail buying, marketing, digital commerce and retail management), or textiles (fiber/fabric selection, digital design and coloration, product innovation)
  • AMM has comprehensive facilities including: digital design and prototyping lab, 3D body scanner, retail store, garment construction and textile testing labs, multimedia studio, production and retail business software systems, 3D virtual reality store design and a digital textile and garment printing facility.
  • Student opportunities include: developing and producing a line of clothing for sale through the University Bookstore, operating an omni-channel fashion retail business on campus, attending industry tradeshows, interning with major and emerging brands in the fashion creation and retail sectors, presenting research and creative work at academic conferences, study abroad in Italy and spending a semester in London, including an internship in the London fashion industry.
  • Small class size (approx. 24) with maximum faculty involvement