Master of Science in Digital Marketing Program

Master of Science in Digital Marketing

CPP Ranking

  • No. 2 Top Public School in the West (US News)
  • No. 2 Best College for Veterans in the West (US News)
  • No. 3 Best Regional Universities in the West (US News)
  • No. 4 Top Performers on Social Mobility in the West (US News)

MSDM Program Information

  • Open House for fall 2024 admission
    • Get the application fee waiver 
    • Date: Saturday, October 14, 2023
  • Fall 2024 Admission Brochure

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  • Upcoming Info Sessions
    • Dec. 14, Thursday, 6:00 - 7:00pm

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Why Choose Cal Poly Pomona’s MS in Digital Marketing?

The digital economy is revolutionizing the way companies market their products and services and how market research is conducted.  

The purpose of the program is to equip students with knowledge in digital marketing and marketing data science/analytics to inform firms' strategic marketing planning and enhance digital marketing, whose execution is critical in the digital economy. 

Cal Poly Pomona’s Master of Science in Digital Marketing program is STEM-designated. Our curriculum balances the graduates' digital marketing implementation skills with modern data science skills as well as traditional marketing research methods so that our graduates are fully ready for various jobs on the social media and digital marketing side or customer analytics and data science side or both.

Our distinguished faculty are innovative scholars well-connected to the industry, bringing practical, hands-on projects to the classroom. Our curriculum is responsive to changing industry developments, offering networking opportunities and bringing in industry experts to enrich student learning. Plus, the Center for Customer Insights and Digital Marketing supports the program with research seminars, expert speaker series, virtual workshops, and other student success programs.

Key Features of the Cal Poly Pomona’s Marketing Masters Program

  • GMAT/GRE: Not required for Fall 2024
  • Fast Track Application for CPP Undergraduates: No transcript needed for CPP students.
  • Completion Time: 1 year expedited completion or 2 year completion option available; See 1-year cohort and 2-year cohort completion roadmap
  • Credit units needed for degree: 34 credits
  • Number of courses: 14 courses (digital marketing and marketing data science)
  • STEM-designated
  • Class mode: Face-to-Face or Hybrid (in-person and online)
  • Class time: Evening classes to accommodate working professionals.
  • Tuition: Same tuition ($825 / credit unit) for in-state and out-of-state students (includes international students).
  • Project requirement: Team-based Culminating Experience Project that involves consulting for client companies.

  • Industry-knowledgeable faculty

  • Practical, hands-on learning

  • Curriculum, responsive to the industry trends

  • Professional connections to the industries

  • Advanced research infrastructure

  • AACSB-accredited business school

Application Requirements

Click here to see admission requirements!

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