Resources

Prep Courses and Boot Camp for Future MSDM Students

• MSDM Prep Course for Math
• MSDM Prep Course for Statistics
• Data Wrangling and Visualization in R Boot Camp

Research Seminars

• https://www.cpp.edu/cba/customer-insights-lab/research/seminar/index.shtml 

Virtual Workshops

• https://www.cpp.edu/cba/customer-insights-lab/resources/virtual-workshops/index.shtml 

Expert Speaker Series

• https://www.cpp.edu/cba/customer-insights-lab/industry-partnership/speakers/index.shtml 

Student Projects

• https://www.cpp.edu/cba/customer-insights-lab/research/projects.shtml 

Skills Development 

• R
• SEM/PLS-SEM
  • lavaan
  • SEMinR
  • LISREL
  • AMOS
  • SmartPLS
  • MPlus
• SPSS
• Qualtrics
• Sawtooth – Conjoint Analysis Workshops
• Google Analytics
• Hubspot
• SEMRush
• Google Ads

Meet-ups

• LA and Southern California
  • SoCal R Users Group
  • R Ladies LA
  • Los Angeles Digital Marketing Meetup 
  • San Diego Digital Marketing Experts
• R Ladies Global/International
• The Marketing Meetup

Conferences

• Academic Conferences
  • AMA (American Marketing Association)
  • Academy of Marketing Science
  • Association for Consumer Research
  • Marketing Educators’ Association
  • Informs Society for Marketing Science 
  • Society for Marketing Advances 
  • Society for Consumer Psychology 
  • American Academy of Advertising 
• Practitioner Conferences
  • Insights Association
  • AMA (American Marketing Association)
    • LA Chapter
    • Orange County Chapter
    • San Diego Chapter
  • American Association of Advertising Agencies
  • American Advertising Federation
  • European Society for Opinion and Marketing Research
  • Data & Marketing Association
  • Mobile Marketing Association 
  • American Association for Public Opinion Research
  • B2B Marketing Expo
  • Social Media Marketing World
  • DigiMarCon California 
  • DAM LA Conference

• LinkedIn
• Facebook
• Instagram
• TikTok

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