MSDM | Digital Marketing Strategy Emphasis

Digital Marketing Strategy Emphasis

The MS in Digital Marketing offers a flexible curriculum with required courses and electives from either the Digital Marketing Strategy Emphasis or the Marketing Analytics Emphasis to tailor the curriculum to their career goals. Go to the Marketing Analytics Emphasis page to learn about its completion roadmap.

Intended Jobs for Digital Marketing Strategy Emphasis

Companies use various titles for various digital marketing or marketing jobs. Pay varies depending on job positions and roles:

Digital Marketers: $77,381 (Zip Recruiter)
Digital Marketers with Master’s in Digital Marketing: $87,944
Digital Marketing Manager: $127,700 (Salary.com)
Advertising, Promotions, and Marketing Managers: $159,660 (U.S. Bureau of Labor Statistics)

Below are some of the job titles that digital marketing emphasis is intended to support the most:

Digital Marketing Specialist/ Manager/ Director
Growth Marketing Manager
Social Media Marketing Specialist / Coordinator / Manager
Social Media Marketing Specialist / Coordinator / Manager
SEO Specialist
PPC Specialist
Database Marketing Specialist
Email Marketing Specialist
Marketing Manager
Content Marketing Manager
Marketing Manager

Curriculum for Digital Marketing Strategy Emphasis

Items	Digital Marketing Strategy Emphasis
Major Required (20 units)	IBM 5910 Strategic Data Wrangling and Visualization (3) IBM 6010 - Digital Marketing (3) IBM 6200 - Online Consumer Psychology and Behaviors (3) IBM 6400 - Current Issues in Digital Marketing (1) IBM 6500 - Customer Insights Methods and Survey Research (3) IBM 6510 - Foundations of Customer Analytics (3) IBM 6800 - Data-Driven Digital Marketing Strategy I (2) IBM 6950 - Data-Driven Digital Marketing Strategy II (2)
Major Electives: Emphasis Recommended (10 units)	IBM 6100 - Search Engine Marketing (2) IBM 6150 - Database Marketing (2) IBM 6250 - Social Media Marketing (3) IBM 6300 - Retailing in Digital Economy (3)
Major Electives: Emphasis Other (4 units)	IBM 6450 - AI in Marketing (2) (Choose another course below) IBM _____________________ OR GBA 5140 – Statistics Essentials (3)

Note: *One course can be taken from one of the courses listed under Marketing Analytics Emphasis.

** If you prefer to take one or two courses from Marketing Analytics Emphasis instead of the courses listed under Digital Marketing Strategy Emphasis, you can do so. Just resubmit the curriculum contract.

The Roadmaps for the Digital Marketing Strategy Emphasis

We provide a two-year roadmap as well as a one-year roadmap for students entering the program in the fall semester. Those who enter the program in the spring semester will follow a two-year completion roadmap, completing the curriculum in 1.5 years.

2-Year Completion Roadmap (AY 2025-2027)

Digital Marketing Strategy Emphasis 2 Year Note:**: These courses will be scheduled on the same day.

1-year Completion Roadmap (AY 2025-2026)

Digital Marketing Strategy Emphasis 1 Year

Note:**: These courses will be scheduled on the same day.The strike-through courses will not be offered AY 2025-2026.

MSDM | Digital Marketing Strategy Emphasis

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